WSBR was originally signed on by the Crane Broadcasting Group as KSM-TV (derived from former sister station, KSM 750 AM, which Crane had also owned)
1955-1960[]
1960-1979[]
Prior to its retirement in 1992, this "4" was one of WSBR's remaining links to its previous call-sign. During this logo's use, Combined Communications had acquired the Crane Broadcasting Group around 1969.
WSBR-TV[]
1979-1992[]
Designer:
Unknown
Typography:
P22Underground Demi
Launched:
Unknown
In 1979, the Gannett Company would acquire Combined Communications. In order to comply with a recent FCC regulation that prohibited cross ownership, they had to sell both KSM AM as well as "The Tri-City Maryland Report" newspaper (Which WSBR's newscast title from 1948-2013 was derived from). KSM-TV was renamed to WSBR-TV, also due to an FCC regulation that prohibited both the radio and TV stations from sharing the same call-sign when owned by two different companies respectively.
1979-1984[]
1979 ID from when Gannett acquired all of Combined Communication's stations, WSBR included
1984-1987[]
Designer:
Unknown
Typography:
Milka, Helvetica Black
Launched:
1984
A notch was added to 1960 "4", giving it an arrow akin to real life KDFW's 1970-1989 logo
Gannett ID from 1984-1986
The original variant of the 1986 Gannett ID
1987-1992[]
On November 17, 1990, WSBR and WHHS swapped affiliations as a result of WHHS' owners opting to not renew their affiliation with NBC. As a result, WSBR's original affiliation, ABC, went over to WHHS, while NBC moved over to the (at the time) much higher rated Channel 4.
Localized "Something's Happening" Station ID from 1987, back when this station was an ABC affiliate
1990-1992 Red Line L3rds
Variant with ABC Logo (1987-1990)
Variant with NBC Peacock (1990-1992)
1992-1997[]
Designer:
Unknown
Typography:
Milka
Launched:
August 3, 1992
Newscast logo. Also used until 1997
NBC Next ID with WSBR Legal Identification (Circa 1994)
Localized NBC Station ID from 1992-1993
Localized "The Stars are Back on NBC" Station ID from 1993
News open from 1995
1992-1993 L3rds (modified versions of the ones previously used from 1990-1992)
1997-2010[]
Designer:
Television by Design
Typography:
Bank Gothic
Launched:
September 18, 1997
Channel 4 Maryland Report Logo from 1997-2005
The Maryland Report on 4 Logo (2005-2010)
Short-lived version of the 1995 news open, now featuring the 1997 logo (1997-1998)
Channel 4 Maryland Report News Open from 1998-2003
Pre-Giant Octopus News open from 2003-2006 (2005-2006 for this one)
2006-2008 News open
The 2008 variant of the Pre-2013 News Open
The HD variant, featuring 1997-2010 logo (2009-2010)
1997-2010 Gannett ID
2010-present[]
2010-2013[]
Final Newscast logo to feature the Maryland Report Title (2010-2013)