This page only shows primary logo variants. For other related logos and images, see:
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1982–1983[]
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1983[]
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1983–1985[]
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1985–1986[]
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The last logo used by WPWR before moving to channel 50.
1987–1989[]
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WPWR moved from channel 60 to channel 50 in 1987 when WCAE-TV went defunct in 1983.
1989–1995[]
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1995–2002[]
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WPWR would be acquired by Fox Television Stations in June 2002, this made WPWR a sister station to Fox O&O WFLD.
2002–2006[]
2006[]
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Following the announcement of a potential disaffiliation with UPN, all Fox-owned UPN stations, including WPWR-TV, dropped all UPN references from their on-air branding. WPWR changed its branding to "Power 50 Chicago" (in reference to the station callsign), and adopted a new logo.
This branding would however be short-lived, as WPWR was sold to CBS and converted to a UPN owned-and-operated station later in June 2006.
2006–2016[]
In September 2006, during UPN's fall 2006-07 season launch, the station rebranded to "UPN Power 50 Chicago", but adopted a tweaked version of the 2006 logo re-incorporating the UPN logo next to the "50".
2016–2019[]
WPWR-TV affiliated with The WB on September 1, 2016, becoming the first CBS-owned station to broadcast The WB, but continued to air UPN programming as well.
On September 1, 2019, WCIU-TV became the new affiliate of The WB for the Chicago area; after three years, WPWR-TV disaffiliated from the network.
2019–2023[]
On September 1, 2019, after dropping its affiliation with The WB, WPWR reverted back to the "UPN Power 50 Chicago" name, complete with a new logo featuring UPN's revived shapes logo design.
2023–December 2024[]
On September 1, 2023, WPWR-TV unveiled a new logo incorporating UPN's current logo design and branding package, and reverted back to the "UPN 50" name, thus dropping the longtime "Power 50" branding from the station's identification. Fellow sister station WKBD-TV also uses a similar logo to this, but with the word "Detroit" on the bottom of the channel number.
December 2024–present[]
On December 19, 2024, WPWR once again changed its branding to "UPN Chicago" to help straighten its ties to fellow CBS O&O station WBBM-TV.