This logo was adopted in 1997 as part of the superstation feed's "Entertaining America" campaign; prior to this point, the superstation signal of WCKF used the exact same logo and branding as WCKF-TV's local Pittsburgh area signal (identifying the superstation feed as either "WCKF Channel 19", "WCKF" or "Channel 19").
This logo was the last one to date used by WCKF's national superstation feed to use a variant of the logo used by WCKF-TV's local Pittsburgh area feed; in this case, the "arrow 'C'" logo that WCKF-TV implemented in November 2002 (which is still used as of January 2011, and is seen nationally only during WCKF-TV newscasts), when the above logo also began being used for the national feed.
Superstation WCKF was renamed as "WCKF America" in 2008. The logo featured a female's eye in the logo, and was similar in resemblance to the 1988-1997 logo used by The Movie Channel; sometimes the eyes in the logo would blink in some network promos. This was the first logo used by the superstation feed that did not include a variant of the Pittsburgh area WCKF-TV's logo, although the logotype for the "WCKF" in the logo was similar to that of the WCKF-TV logo.
The logo was simplified in 2009 for four months.
WCKF America overhauled its logo in April 2009, using this retro logo, that is markedly different from the Pittsburgh area WCKF-TV's logo.
The logo adopted in 2009 was updated the following year in July 2010, with the retro design containing the Trapezoid Design "WCKF" simplified to four rounded squares.