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This page only shows primary logo variants.
For other related logos and images, see:
/Other

Contents

Ultra tv prelaunch logo 1995 Ultra tv logo 1997-99 Ultra tv logo 1999 Ultratv logo 2001 with shadow Ultratv logo 2004 plus Ultratv logo 2006 Modified
1995 (prelaunch) 1997-1999 1999-2001 2001-2004 2004-2006 2006-2009
 
Ultratv.tv logo 2009 Ultratv logo new smartphone app ULTRA2013 ULTRA2014international Ultra Limited 2019  
2009-2012 2012-2013 2013-2014 2014-2019 2019-present

Ultra TV (normally known as Ultra) is an international digital satellite channel headquartered in Tathra, New South Wales, Australia, that airs men and women's entertainment, cartoons, comedy, drama, movies, music, anime, sports, gossip, news, and adult entertainment. It was launched on September 22, 1997.

Ultra TV, throughout the years, has achieved the impossible, being ranked in the Top 10 of every country's most watched television channels, except in it's origin country Australia, North Korea, Cuba, China, United States & Sanycity.

1995-1997 (Prelaunch)

Ultra tv prelaunch logo 1995

Ultra TV signed a patent on October 29, 1995. Its original slogan was intented to be "Dynamic Television". Due to lack of funds, the channel was not launched until September 22, 1997.

1997-1999

Ultra tv logo 1997-99

On September 22, 1997, Ultra TV was launched. The logo was designed by Pentagram and the idents where done by Paul Rand.


1999-2001

Ultra tv logo 1999

An improved logo was designed in 1999 by the same company above and debuted on June 21, 1999. This logo was used when it become from a premium, commercial-free international analog cable service to a basic digital satellite ad-supported global channel.

2001-2004

Ultratv logo 2001 with shadow

When the channel's ratings suddenly declined in late-2000, Ultra TV commisioned Troika Design Group to do the logo and the idents to recover its ratings that were lost in 2000. That was deemed very effective. Ultra TV debuted its new look on May 4, 2001. The first idents where done by Novocom. The 2002 idents were designed by Lambie-Nairn and debuted on September 2, 2002. From December 2003-March 2004, many people in the world submitted designs for the idents, with the alternative logo. These submitted idents were animated by Lambie-Nairn and aired from April 2, 2004 until September 26, 2004.

2004-2006

Ultratv logo 2004 plus

On September 26, 2004, Ultra TV received another overhaul, which inverted the colours, added a circle, and used Gotham font. This logo was designed by Razorfish and the idents were designed by Brand New School. In the last weeks of March 2004, Brand New School came up with the beautiful concept of having one of the subjects draw the Ultra logo in the air.

Initially the plan was to create a years worth of 1000 ID's in batches [ about so many idents at a time]. The overall brief - handed for the first time to external ad agency Omnicom Group, was to embrace and inclusively show multicultural makeup in the countries that Ultra TV serves, and identify that people show values, supports, confidence, and greatness for Ultra TV. Additionally the brief was to imbue the series with a contemporary worldwide identity.

Ken Francis created music for most of the series, with an agenda to create unusual and captivating musical "foils" rather than literal & typical "TV Ident" soundtracks, and curated a small amount of licensed music when only that would do. Hot Chocolate's "Heaven's in the Back Seat" for example, underscored one ident. Ken decided to reinvent the classic four-note Ultra TV jingle in all manner of sounds to bring a home-made humour and voice to complete the "branding".

Ken on the project: "The visual idea just blew me away, even in the trial shoot. It was so great being able to watch people in the lives then draw the Ultra logo in their own styles and it was perfect for the network. The team were busting to try awesome ways to capture real people in all their captivating humanness... and so I just painted with musical and sound stuff that spoke to the human on the screen - some sort of lateral backstory preferable - and with fun or dignity. preferably both. I LOVED trying to find things that just lifted you out of the ordinary view..."

For the award winning first part of the series, a Brand New School employee brought her spectacularly beautiful slo-mo sepia magic to these award-winning vignettes.

2006-2009

Ultratv logo 2006 Modified

This logo debuted on March 1, 2006, when Ultra TV had minor changes to the logo by adding a bevel, designed by the same company. Also, on that day, a new cyborg mascot (called in same name) was launched.


2009-2012

Ultratv.tv logo 2009

A simpler logo, based on the channel's on-screen bug, was launched on April 6, 2009. The bug's wordmark was changed from just 'ultra' to 'ultratv.tv', Ultra TV's website url since 1997. This logo was designed by Red Bee Media. TeVee was reverted back to Ultra TV Indonesia in June 1, 2009 and they used the logo.

2012-2013

Ultratv logo new smartphone app

A completely new logo, which resembles a smartphone app (like Disney Channel's), was designed by Moira and debuted on May 1, 2012. It was done to refresh the channel's image for the youth and the masses. However, the on-screen bug was still used in tandem with the 2012 logo.

2013-2014

ULTRA2013

On September 1, 2013, Ultra TV introduced the new logo, which was designed by Chermayeff & Geismar & Haviv, However, the cyborg mascot was dropped, the on-screen bug was updated accordingly, and the slogan is still used until November 2013.

This logo was based on UltraToons Network, which is first debuted on January 5, 2013.

In the Wales region of the United Kingdom, Ultra TV was launched that year, with the slogan "Ultra: Eich sianel newydd i Gymru". The channel airs in the Welsh language.

2014-2019

ULTRA2014international

Designed by Chermayeff & Geismar & Haviv (Also it designed 2012 logo), and the Idents done with Troika.

It debuted on February 1, 2014 in New Zealand, and also on April 2, 2014 in worldwide (after April Fools' Day and the 2013 logo ends except for those two countries Sri Lanka (until 2016) and Fiji).

In Brazil and Portugal, the logo is debuted on April 6, 2014 (when Rede Globo's new logo started; after Sítio do Picapau Amarelo Takeover (in Brazil) and Mónica e Amigos Takeover (in Portugal) ends).

In 2016, Ultra TV launched the new graphics like TVE La 1 2006 graphics along with Sri Lanka counterpart, the wordmark "ultratv.tv" appears in semi-transparent/grey-colored.

However, a US version of UltraToons Network continued using the 2013 logo scheme. When this logo debuted in Eruowood, Gamezworld was brought back, but as a web series. The web series is still running.


2019-present

Ultra Limited 2019
In April 2019, Ultra TV updated its branding internationally to avoid confusion among various of its versions in other countries.


For bumpers, idents, slogans, variants, and other logos see Ultra TV/Other.


VTE Ultra Limited
TV Channels

Ultra TV (HD | Other) (Ultra TV Pacific | Ultra TV Japan | Ultra EK) | UltraToons Network (UTN Romania | UTN YinYangia | UTN America (Others)) | Ultra Breakfast

Ultra Limited 2019

Most assets, as of March 2019, were sold to Qualis, which resulted in the re-founding of Ultra Limited with the remaining assets. (1)

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