UWN/Logo Variations

1947-1952[]

UWN Logo Contest 1946 Entries[]

There are a total of 16 entries in this contest, the winner that was chosen for the official was logo entry number 11.

1952-1958[]

1958 (unused)[]

That logo was utilized a rainbow flower symbolizing the bloom of color television in the United States. It wasn’t used as final, and the face logo which to symbolize the viewership was unchanged.

1958-1960[]

LOGOS MISSING

1960-2020 (primary); 1960-present (secondary)[]

1960-1976[]

1976-1980[]

Designer:

Paul Rand
Chermayeff & Geismar

Typography:

Unknown

Launched:

Unknown

1980-1986[]

Designer:

Paul Rand

Typography:

Futura Extra Bold (logo)

Launched:

Unknown

1986-1991[]

Designer:

Paul Rand
Television by Design

Typography:

Bodoni Poster Condensed (logo)
Univers (on-air)

Launched:

Unknown

1991 (unused)[]

UWN hired a graphic designer Saul Bass to redesign the "Siles" logo for the 1990s, but it was never used. Instead, it used Pentagram’s “Siles" logo.

1991-2000[]

Designer:

Logo design: Pentagram

On-air graphics:
GRFX/Novocom (1991-1997)
Pittard Sullivan (1997-1999)
Lambie-Nairn (1999)

Typography:

Helvetica Condensed (logo and on-air)
Univers/93 Extra Black Extended (on-air)
Frutiger (on-air)

Launched:

Unknown

2000-2007[]

Designer:

VENTURA
Lambie-Nairn

Typography:

Custom-designed
Gill Sans (on-air)
Helvetica (on-air)
Franklin Gothic (on-air)

Launched:

Unknown

2004 (unused)[]

The aforementioned logo was similar to the defunct Brazilian television channel TV Tupi.

On March 26, 2004, they were planning for a new branding, it was later rejected due to the copyright infringement by its original owner Diario Associados, so they retained the previous look.

2007-2018[]

2007-2009[]

DESIGNER
Troika Design Group

TYPOGRAPHY
Futura (on-air)

USAGE
Official

ALSO KNOWN AS
The Face In Square

The ident graphics packing were all made and designed by Troika Design Group.

2009-2016[]

DESIGNER
Logo design: VENTURA

On-air graphics:
3 Ring Circus (2009-2013)
Loyalkaspar (2013-2016)

TYPOGRAPHY
Gotham (on-air)

USAGE
Official

ALSO KNOWN AS
The Face In Square II

On January 1, 2009, UWN updated the squared face. The logo was created by VENTURA, while the batch of idents are made by 3 Ring Circus.

2016-2018[]

DESIGNER
Ericsson Broadcast and Media Services

TYPOGRAPHY
Brandon Grotesque (on-air)

USAGE
Official

ALSO KNOWN AS
The Face In Square III

The logo was first teased on April 17, 2016 and took effect on August 29, 2016, produced by Ericsson Broadcast and Media Services (now Red Bee Creative), also produced and created identities for BBC Three and CBBC at the same year.