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Not to be confused with UPN or a MyNetworkTV television station in Seahaus.
This page only shows primary logo variants. For other related logos and images, see:
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| 1947-1949 | 1949-1952 | 1952-1958 | 1958-1960 | 1960-1976 | 1976-1980 |
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| 1980-1986 | 1986-1991 | 1991-2000 | 2000-2007 | 2007-2009 | 2009-2013 |
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| 2013-2015 | 2015-2016 | 2016-2018 | 2018-2020 | 2020-present | |
TheCuben2006 Channel (first generation)
1946-1947
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| DESIGNER David Carson |
TYPOGRAPHY Custom-designed |
USAGE Unused |
ALSO KNOWN AS Bland TC2C |
In July 1946 at nearly 4:00 am, in New York City, New York, United States (the flagship station WCBR-TV), and Saudi Arabia at 11:00 am, the television and radio broadcasting team workers of the Cuben Corp wanted to make a plan to form their new broadcasting service in the company. So they signed a broadcasting deal to the Cuben Corp team and got started setting up the studio inside of the company, debuting their new broadcasting service called TheCuben2006 Channel, also known as Cuben Radio Service. It serves the radio broadcasting around the world until it was shutdown in 1963.
This is a prototype logo designed by David Carson - depicting "TheCuben2006" letters slapped on a cube next to the word "Channel" in heavy lettering. But the team of Cuben Corp rejected this logo as it looks a little bland and generic, even though the typeface for this logo is too dated for standards. Later then, Cuben Radio Service held a logo contest in November 1946 for a better logo for this service. There are 16 entries in this contest, but only one entry will be an official logo for this radio broadcasting service.
Cuben Radio Service
1947-1949
| DESIGNER Armin Hofmann (CRS Logo Contest 1946 Winner) |
TYPOGRAPHY Gill Sans Ultra Bold (logo and on-air) |
USAGE Official |
ALSO KNOWN AS Do Not Dry Clean |
Cuben Radio Service was launched on August 1st, 1947. This is the first logo and radio broadcasting in the Cuben Corp and started up as a new Radio Network and Service transmitted in the United States, Saudi Arabia, Canada and Thailand. (later around the world) It was designed by CRS Logo Contest 1947 winner Armin Hofmann, after receiving the greatest amount of votes with 37. This logo features a circle with a cross and some 4 circles inside of the circle, which means it serves the 4 transmitting regions. It also resembles to the "Do Not Dry Clean" icon (albeit the nickname for this logo.) from one the laundry symbols, but with 4 circles surrounding them. There is an another alternative version of this logo including 4 diamonds, but it was never used as well - as a prototype logo.
This logo will be later used on experiencing this channel on television from February 1949 to September 1951 under "Cuben Television Service" - featuring an ident just a logo in a black background, only to find out it was lost footage of people testing their television broadcasting during that year. One day, the lost logo was mysterious found, including an old recording of a logo with Cuben Television Service logo on a black background, which was recorded on May 19, 1949 by someone who turned on the TV, of a broadcast testing found on a time capsule, which opened on May 19, 2019.
Cuben Television Service
1949-1952
| DESIGNER Armin Hofmann |
TYPOGRAPHY Gill Sans Ultra Bold (logo and on-air) |
USAGE Official |
ALSO KNOWN AS Do Not Dry Clean |
Besides the launch of Cuben Radio Service, Cuben Television Service also launched in July 1949. It uses the last logo above, but with changed branding to represent television broadcasting. However, radio equivalent Cuben Radio Service still on run until 1952 when CTS and CRS merged together to form TheCuben2006 Channel.
TheCuben2006 Channel
1952-1958
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This second logo was debuted in July 3, 1952, with the words in serif (TheCuben2006) and cursive (Channel) in a long shadow - which was designed by Paul Rand. This makes the transition of a new television network and service in the United States, Saudi Arabia, and around the world. However, in Saudi Arabia, television wasn't existed until 2 years later on, which is 1954. Unlike the other countries. It also came with a famous four-note jingle C-G-F-G.
1958-1960
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| DESIGNER Unknown |
TYPOGRAPHY Custom-designed |
USAGE Unused |
ALSO KNOWN AS Prototype Face Pre-Roblox |
This logo mascot has named Culture. But is the logo looks like the current Roblox logo from 2017, that game doesn't exist until 2005. (hence the nickname) The face in the logo was later reused in the next logo.
1960-1991
1960-1976
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| DESIGNER Paul Rand |
TYPOGRAPHY Unknown |
USAGE Official |
ALSO KNOWN AS The Face In Logo |
TheCuben2006 Channel debuts the famous logo in May 1960. The logo uses the face from the 1958 logo, but this time with 3 rings in red, green, and blue - debuting the testing of the color television. This logo gave too much criticism to this logo with a face reminding some people that it look like an inanimate object, which TC2C had started broadcasting object shows programming in Fall 2010. The face in this logo was known as the famous "The Face In Logo". Designed by Paul Rand, who also designed back in 1952.
Surprisingly, Siles was reappeared on the poster of UWN 75th Anniversary in 2022.
This logo was reused for some UWN affiliated stations in the United States and the current UWN Kids logo.
1976-1980
| DESIGNER Paul Rand Chermayeff & Geismar Dolphin Productions/New York Image West |
TYPOGRAPHY Unknown |
USAGE Official |
ALSO KNOWN AS The Face In Logo II |
This logo is introduced on January 21, 1976. Starting in 1979, this channel became a cable channel all around the world except for some certain countries including Turkistan, Kurdistan, Afghanistan, Tajikistan, Laos, Cameroon, Martinique, etc. This logo debuts a circle with a face inside of it. It was known for a new mascot, named Circa. This logo proceeds to use on many affiliates, even on owned & operated affiliates in the United States.
The logo designed by Paul Rand was modified by Chermayeff & Geismar, and the idents/campaigns were animated by Dolphin Productions/New York and Image West, but some of the idents were used some stock footages from CASCOM Select Effects library.
In 2012, this logo makes a victory appearance on a 65th anniversary of this channel.
This logo was reused for some UWN affiliated stations in the United States.
1980-1986
| DESIGNER Paul Rand NYIT Computer Graphics Lab Image West Pacific Data Images Cranston-Csuri Productions |
TYPOGRAPHY Futura Extra Bold (logo) |
USAGE Official |
ALSO KNOWN AS The Face In Logo III |
This logo was the same as the last two logos made by Paul Rand - but the ring is thinner, the face's size is increased a bit, and the color is now red instead of blue. This logo was founded on November 5, 1980. The idents and image campaigns for each year were created by Pacific Data Images, Cranston-Csuri Productions, Image West and NYIT Computer Graphics Lab (currently Pixar Animation Studios) who also animated the idents for Rede Globo, CBS Sports and Headline News (now HLN).
1986-1991
| DESIGNER Paul Rand Television by Design |
TYPOGRAPHY Helvetica Condensed Italic (logo) Univers (on-air) |
USAGE Official |
ALSO KNOWN AS The Face In Logo IV Never Sleeps |
This logo debuted on March 8, 1986. The logo was the same as the last three Paul Rand logos rebranding - except this time, the circle is a bit thicker, the face is a bit smaller, and it's now include "TheCuben2006 Channel" text. The logo and the graphic packaging was animated by Atlanta-based Television by Design (abbreviated as TVbD), teaming up with John Christopher Burns Design (abbreviated as jcbD).
1991-2000
| DESIGNER Pentagram (logo) In-house team GRFX/Novocom (1994 ident package) Pittard Sullivan (1998 ident package) Lambie-Nairn (1999 ident package) |
TYPOGRAPHY Helvetica Condensed (logo and on-air) Univers/93 Extra Black Extended (on-air) Avant Garde (on-air) |
USAGE Official |
ALSO KNOWN AS The Big T |
TheCuben2006 Channel makes a major rebranding. This logo is introduced on March 7, 1991, since it retires the face in a circle since 1960. On September 1st, 1993, the channel became available on analogue satellite in the UK as part of the Sky Multichannels package. The analogue satellite channel later ceased analogue transmissions on 1 February 2002. This logo was created and designed by Pentagram.
The ident packages were made by GRFX/Novocom in 1994, Pittard Sullivan in 1998 and Lambie-Nairn in 1999. Unknown for 1991.
2000-2007
| DESIGNER In-house team Lambie-Nairn The Graphics Design |
TYPOGRAPHY Custom-designed Gill Sans (on-air) Helvetica (on-air) Franklin Gothic (on-air) |
USAGE Official |
ALSO KNOWN AS Millennium Circles Millennium Rings Millennium Spirals |
This logo is introduced on January 2, 2000, before the New Year's Day, New Millennium, and the Celebration of 2000. This channel was launched an HD channel on the same day. The idents were made by the in-house team, Lambie-Nairn and The Graphics Design.
Station affiliates like KUAZ-TV, KUNC-TV, and its stations sometimes uses this channel logo instead of "The Face In Logo" from the 1960s.
2007-2009
| DESIGNER Troika Design Group |
TYPOGRAPHY Futura (logo and on-air) |
USAGE Official |
ALSO KNOWN AS C2 |
This rebrand was introduced on February 2, 2007. It was stylized as C2 (in TC2C). The ident graphics packing were all made and designed by Troika Design Group.
Additionally, some of the affiliates uses this logo style branding, specifically WCBR-TV, WCBC, and its other O&Os and affiliated stations.
2009-2013
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It was introduced on January 1, 2009, this logo and the batch of idents are made by The Graphics Design who also made graphic packagings back in 2000 (teamed up with the in-house team and Lambie-Nairn) and in 2018 later.
On the fall of 2010 (as part of the TC2C's Fall 2010/11 programming lineup), the first object show called Battle for Dream Island (now as Battle for BFDI; and ended in April 2021, during the season finale on UWN) was launched as the first-ever animated object show cartoon. UWN is the second channel to premiere object shows, as Extreme TV premiered BFDI's 1st season 9 months before.
2013-2015
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This logo keeps the sky blue main color.
On the same day TC2C was rebranded, TC2C launched a channel in 3D, but it was ceased transmission on May 20, 2019.
2015-2016
| DESIGNER In-house team |
TYPOGRAPHY TYPOGRAPH PRO (logo) Superclarendon (on-air) |
USAGE Official |
ALSO KNOWN AS Just Plain Simple... Bland TC2C II |
The logo was rebranded on April 5, 2015. However, it was criticized as the worst and plain simple logo rebranding ever as some of the idents didn't get any creativity.
2016-2018
2016 (United States), 2016-2018 (International)
| DESIGNER In-house team |
TYPOGRAPHY TYPOGRAPH PRO (logo) Niveau Grotesk (on-air) |
USAGE Official |
ALSO KNOWN AS No Longer Simple Squared TC2C |
It was rebranded on January 8, 2016. However, in the United States, this logo was short-lived - it was used for about 5 months of using this logo. Until in August was revamped their colors in their logo. In the international channels, this logo rebranding continues to use for 2 years before rebranding into a new name.
2016-2018 (United States)
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Same as the last logo rebranding, but there are minor changes. The logo is now dark green and the square is now light green. This logo is introduced on August 17, 2016, and it's only used on broadcasting in the United States. While in the other international channels still uses the last rebranding at the top. The graphics was designed by Red Bee Media.
In December 15, 2017, TheCuben2006 Channel adopted the Cubes idents, which was used by BBC Choice earlier back in 2002. This ident package is short-lived, as this channel rebranded one month earlier.
CubenRocks Channel
2018-2020
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This logo was introduced on January 15, 2018, as the name is rebranded as CubenRocks Channel, before Spike was renamed to Paramount Network. The dominant color of the logo is now blue again, after using the dark and light green colors from the last logo rebranding. New drama, animated and comedy programmings were aired on September 2018.
This logo is designed by The Graphics Design, who also made a batch of idents back at the start of January 2009, with Munich-based Velvet mediendesign also design the on-air idents packaging. The cube era since 2016 was retired.
United World Network (UWN)
2020-present
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On December 1st, 2019, United World Media, under ownership of CPN Holdings, took control of CubenRocks Channel, its television station affiliates, its companion/premium channels, and other assets from UWN. United World Media announced that their channel CubenRocks Channel would be rebranded as UWN on February 1st.
At exactly 3:00 am on February 1st, CubenRocks Channel was completely rebranded as UWN, officially retiring the older brands CubenRocks and TheCuben2006 branding in the United States and internationally after 68 years. The rebrand affected this channel (CBRC News and CBRC Sports were rebranded to UWN News and UWN Sports), its other suite of networks and their affiliates, and CubenRocks Channel Online. (which was subsequently rebranded UWN+ the same day) The new ident graphics packaging was designed and created by London-based DixonBaxi.
Alongside with the rebrand, UWN retired the old famous TC2C four-note jingle C-G-F-G, and composed into a new five-note jingle A-C-G-F-G. (hinting with one extra note from the old jingle)
Their new slogan for this channel is "Be The One.", which was named after Dua Lipa's song in 2015. It also known for debuting "Four Colors" ident packaging. There is a logo variant that revives the famous "The Face In Logo" from the 1960s, making the grand revival mixture of the old logo with the new logo. Due to the rebrand, UWN's O&O suite changed their call letters (WCBR-TV changed it to WUWN-TV, and so the other owned and operated/affiliated stations) to emphasize the network's appearance in the US.
After the rebrand, UWN began to be carried on three real-life stations: MyNetworkTV affiliate WZBJ in Roanoke, ABC affiliate KTVO in Ottumwa, IA, and CBS affiliates KKTV, WAGM-TV, WBKB-TV, and KCJO-LD on the respective stations' fourth digital sub-channel, marking an entry for UWN into the Roanoke-Lynchburg, VA, Ottumwa, IA, and Colorado Springs-Pueblo, CO markets.
UWM's specialty channels were subsequently rebranded under the UWN name in May 2020.
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