The WB television network launched on January 11, 1995. Originally, the logo stands straight.
1998–2006[]
In 1998, the logo was tilted at an angle; official depictions of it would render it this way for the remainder of the network's run. This logo was first seen in a 1995 print advertisement for The WB and was used as a secondary logo.
2005-2006[]
This was used from 2005-2006. This logo is just a black splat and white "ThE WB" text. Sometimes the 1998 logo is used.
2006-2021[]
2006-2014[]
Designer:
Troika Design Group
Typography:
Futura ("the" letters only)
Launched:
September 18, 2006
In 2006, the network later introduced a newer logo and identity created by Troika Design Group, with the black text "the" next to the white "WB" text but tilted and cropped inside a black square. This logo was unveiled in May 2006, launched on September 18, 2006, and remained in use over the next 14 years.
This logo continued to be used on its website and a few stations until 2021.
2014-2019[]
The network introduced a new logo in 2014, which has been used as a secondary logo for five years.
Designer:
Loyalkaspar
Typography:
Warner Bros. Sans
(custom-designed)
Launched:
November 30, 2014
2019-2021[]
Designer:
Pentagram
Typography:
Warner Bros. Sans
(custom-designed)
Launched:
November 30, 2019
2021-2024[]
Designer:
Emily Oberman (from Pentagram) MCKL (typeface) Troika Design Group (2020-2021) John Northway
Typography:
Warner Bros. Sans (custom-designed) Code Pro ("the" letters only)
Launched:
August 1, 2020
On August 1, 2020, The WB debuted a brand new logo that is based on the 2019 Warner Bros. shield design made by Pentagram. This logo was first seen on upfront promos for the fall 2020-2021 season and was used in tandem with the previous logo until July 31, 2020.
On January 5, 2022, The Wall Street Journal reported that WarnerMedia was exploring a possible sale of either a majority stake or all of The WB, and that Nexstar Media Group (which became The WB's largest affiliate group when it acquired and absorbed former co-owner Tribune Broadcasting in 2019) was considered a leading bidder. The sale was completed on October 3, 2022.
This logo continues to be used for The WB Plus, and on most stations after the rebrand as of today.
Warner Bros. Condensed (custom-designed, modified from TT Norms Pro Condensed)
Launched:
January 14, 2024
On January 14, 2024, The WB launched another revised logo and branding created by the UK design agency DixonBaxi, with changes including the letters of the 2022 WarnerMedia logo symbol with a bit of a bold stroke and the replacement of the blue color used since 2006 with a new red-orange color called "hot sauce". The word "The" was also changed to TT Norms Pro. The new branding was first seen on December 6, 2023, in a promo for then-upcoming WB/CBC co-production Wild Cards, though it would not be officially announced until January 12, 2024, when the new branding would be timed at the 29th Critics Choice Awards.
The previous logo is still in use for The WB Plus, and on most stations.
