The WB television network launched on January 11, 1995.
1998–2006[]
In 1998, the logo was tilted at an angle; official depictions of it would render it this way for the remainder of the network's run. This logo was first seen in a 1995 print advertisement for The WB and was used as a secondary logo.
2005-2006[]
A better version of this logo is needed, due to the picture quality, inaccuracies or other issues with the uploaded logo.
This was used from 2005-2006. This logo is just a black splat and white "ThE WB" text. Sometimes the 1998 logo is used.
This logo was shortly used until the network's next overhaul the next year.
2006-2021[]
Designer:
Troika Design Group
Typography:
Futura ("the" letters only)
On-air:
Stratum 2 (2006-2008) Gotham (2008-2010) Rockwell (2010-2012) ITC Avant Garde Gothic (2010-2012) Museo 900 (2012-2015) Gibson (2012-2015) Proxima Nova (2015-2016) Bourgeois (2016-2021)
Launched:
September 18, 2006
In 2006, the network later introduced a newer logo and identity created by Troika Design Group, with the black text "the" next to the white "WB" text, but tilted and cropped inside a black square. This logo was unveiled in May 2006, launched on September 18, 2006, and remained in use over the next 14 years.
This logo continued to be used on its website, and on a small portion of stations until 2021.
2021-2024[]
Designer:
Emily Oberman (from Pentagram) MCKL (typeface) John Northway
Typography:
Warner Bros. Sans (custom-designed) Design System (on-air, 2021-2023) Eurostile (on-air, 2023-2024)
Launched:
October 1, 2021
In July 2021, The WB unveiled a brand new logo that is based on the 2019 Warner Bros. shield design made by Pentagram. This logo was first seen on upfront promos for the fall 2021-2022 season and was used in tandem with the previous logo until October 1, 2021.
On January 5, 2022, The Wall Street Journal reported that WarnerMedia (now Warner Bros. Discovery) was exploring a possible sale of either a majority stake or all of The WB, and that Nexstar Media Group (which became The WB's largest affiliate group when it acquired and absorbed former co-owner Tribune Broadcasting in 2019) was considered a leading bidder. The sale was completed on October 3, 2022.
This logo continues to be used on its website, the app, and on a lot of stations after the rebrand as of today.
Warner Bros. Sans (custom-designed, modified from TT Norms Pro Condensed, on-air)
Launched:
January 14, 2024
On January 14, 2024, The WB launched another revised logo and branding, with changes including the design of the 2022 Warner Bros. Discovery logo symbol with a matching-colored square being placed behind the logo with "The" being next to the shield (sometimes, the box is blue when placed in darker themes). The new branding was first seen on December 6, 2023, in a promo for then-upcoming WB/CBC co-production Wild Cards, though it would not be officially announced until January 12, 2024.
The previous logo is still in use for its website, the app, and its stations.
