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In 2011, Lava Lamp began an aggressive rebranding of TV Classic, focusing more on original series than retro programming.
On January 30, 2019, TV Classic was set to be re-branded and revamped as a TV Land-like channel, however the branding was abruptly canned and all staff working for TV Classic were either transferred to other channels or fired. TVClassic was closed down that day, with Nostalgic replacing it.