In 2005, Atlink merged with Telephone and Telegraph Industries (TTI) to form StraightLink Communications.
In 2006, the word "Communications" was dropped from the name.
In 2009, the "SL" icon was dropped from the logo.
In 2013, the font became bolder.
In 2016, a folder icon was added to the left of the logo.
StraightLink was renamed as SpongeDirect in 2018.
On April 17, 2019, SpongeDirect launched a new look, with Encode Sans as the corporate typeface.
On August 16, 2019, SpongeDirect launched a secondary logo, in all caps and utilizing the Limerick typeface (a mixture of Arial and Helvetica). This logo would be replaced a month later.
The font used here is now Helvetica Neue.
This logo was designed in-house by SpongeDirect CEO Mike Hill. The font used here is Futura Hv BT.
On January 23, 2020, a new logo was revealed for SpongeDirect using a Franklin Gothic font.