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StraightLink Communications

2005-2006

StraightLink Communications

In 2005, Atlink merged with Telephone and Telegraph Industries (TTI) to form StraightLink Communications.

StraightLink

2006-2009

StraightLink (2006)

In 2006, the word "Communications" was dropped from the name.

2009-2013

StraightLink (2009)

In 2009, the "SL" icon was dropped from the logo.

2013-2018

StraightLink (2013)

In 2013, the font became bolder.

2016-2018

StraightLink

In 2016, a folder icon was added to the left of the logo.

SpongeDirect

2018-2019

SpongeDirect

StraightLink was renamed as SpongeDirect in 2018.

2019-2020

SpongeDirect altered
SpongeDirect purple

On April 17, 2019, SpongeDirect launched a new look, with Encode Sans as the corporate typeface.

2019 (secondary)

SpongeDirect newest logo

On August 16, 2019, SpongeDirect launched a secondary logo, in all caps and utilizing the Limerick typeface (a mixture of Arial and Helvetica). This logo would be replaced a month later.

2019-2020 (secondary)

SpongeDirect slogan

The font used here is now Helvetica Neue.

2019-present (computers)

SpongeDirect computers

This logo was designed in-house by SpongeDirect CEO Mike Hill. The font used here is Futura Hv BT.

2020-present

SpongeDirect logo
SpongeDirect Gray

On January 23, 2020, a new logo was revealed for SpongeDirect using a Franklin Gothic font.

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