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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1966-1973; 1966-1976 (Japan) 1973-1980; 1976-1981 (Japan) 1981-1991 1991-2020 2020-present
1966-1973; 1966-1976 (Japan) 1973-1980; 1976-1981 (Japan) 1981-1991 1991-2020 2020-present

1966-1973; 1966-1976 (Japan)

Shorai Technologies 1966.svg

Since the company was founded in June 1966, the first logo was shown in Kanji, 将来.

1973-1980; 1976-1981 (Japan)

Shorai Technologies 1973.svg
Designer:  Chermayeff & Geismar
Typography:  Helvetica (modified)
Launched:  Unknown

1981-1991

Shorai Technologies 1981.svg
Designer:  Landor Associates
Typography:  Stop

Marvin (Face)

Launched:  Unknown

Shorai, Inc. has rebranded itself as Shorai Technologies in 1981 with the new logo.

1991-2020

Shorai Technologies 1991.svg
Designer:  Lippincott

Pentagram

Typography:  Custom-designed
Launched:  Unknown

The "Technologies" word dropped from the name and is now referred to just simply as Shorai since March 1991. This stylized wordmark had been used for 29 years until the next rebrand.

2020-present

Shorai Technologies 2020.svg
Designer:  Superunion
Typography:  Custom-designed
TT Norms Pro
Launched:  Unknown

In 2020, Shorai replaced the logo aged about 29 years with the new stylized "Shorai" wordmark and branding.

VTE Shorai
Brands/Hardware

Nitro (PDA | PDA SL | 2 | 2 Plus | 3 | 3X | 3Multi | 3 Plus | 4 | Next) | Keonic (II | Mini | XL | Writer) | Moren (Players | Mini | Standard) | Cempreon (Mini | XL)

VTE Powered by Rotom
Hardware

Rotom Phone | Rotom PDA | Rotom Dex | Rotom Tablet | Rotom OLED TV | Rotom Computer

Powered by Rotom 2020.svg
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Operating systems
RotomOS | SHOS


Consoles
Rotom Play (XL | 2500 | 360 | D | S | Core) | Rotom Extreme | Shorai World (HD)


Handhelds
Rotom Go (Mini) | Rotom Redmin (SP | XL | Power | Color)


Discontinued/Defunct
Betascreen | Writers | PowerCom | Drivers | Display | Nu-Port (Deluxe) | SH | Stellen | OVAL | FutursPac | Squaratom | Stickmix Rotomix MP3 | MultiRotoMix | Auro (Mini) | AOL Shorai | Shorai Gamers (Plus) | Shorai Hybrid | Shorai 3DO | Shorai Electric | Shorai Classic

Shorai Technologies 2020.svg
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