Since the company was founded in June 1966, the first logo was shown in Kanji, 将来.
1973-1980; 1976-1981 (Japan)
Designer:
Chermayeff & Geismar
Typography:
Helvetica (modified)
Launched:
Unknown
1981-1991
Designer:
Landor Associates
Typography:
Stop
Marvin (Face)
Launched:
Unknown
Shorai, Inc. has rebranded itself as Shorai Technologies in 1981 with the new logo.
1991-2020
Designer:
Lippincott
Pentagram
Typography:
Custom-designed
Launched:
Unknown
The "Technologies" word dropped from the name and is now referred to just simply as Shorai since March 1991. This stylized wordmark had been used for 29 years until the next rebrand.
2020-present
Designer:
Superunion
Typography:
Custom-designed TT Norms Pro
Launched:
Unknown
In 2020, Shorai replaced the logo aged about 29 years with the new stylized "Shorai" wordmark and branding.
