New Tama originally originated on Yokohama, Japan as Incredible Stereo in 1968, in order to establish a clear, immersive sound system for theaters. Years later, the company suffered from numerous name changes like New Stereo System (1974), Tama Stereo Sound (1977), New Gate Surround (1982) and even Sounds Are Great (1984) until they changed to it's current name, New Tama Sound System, in 1985. After the company moved it's headquarters in Los Angeles and making their Japanese headquarters their secondary one, the company expanded worldwide in Europe, Latin America, Oceania and other parts from Asia. In 2004, the company was adquired by Digital Sound to announce it as it's theatre sound counterpart. The brand currently adopts the 5.1, 7.1, and 12.1 technologies.