The Mutual Broadcasting System (MBS) is an American commercial television network owned by T-Media. The radio network launched on May 15, 1935. The television network launched on August 24, 1945.
1934-1937
1937-1939
1939-1944
1944-1949
1945-1949
The first MBS logo was in the style of the 1944 radio logo. Until 1969, each subsequent logo was in the style of the radio network's logo.
1949-1954
1954-1957
1957-1960
1960-1964
1964-1966
1966-1969
1969-present
This logo was designed by Landor Associates in 1969 and introduced on September 21 that year, in time for its 35th anniversary. The logo is an M closed by an extra line segment.
1969-1972, 1999-2016
This logo was introduced along with the current symbol. The wordmark is in Helvetica. It was retired as part of the radio network's logo change. It was brought back after the radio network's closure in 1999. It was retired once again in 2017 as part of a rebrand.
1972-1982
As part of a logo change of the radio network, MBS switched its font to Horatio. Up until the radio network's closure in 1999, the font of the television network logo's wordmark depended on the logo of the radio network's logo.
1982-1985
1985-1999
2017-present
On November 23, 2017, a new logo was introduced along with new presentation, created by Troika Design Group. A bespoke font, Elson, was designed for MBS by Fontsmith. The wordmark changed from Helvetica to Elson.
2021 (Tentative)
On January 1, 2021, T-Media North America began rolling out the TeleGrotesk font to its channels, including MBS. The logo, which is similar to the 1985 logo, is expected to launch at the beginning of the 2021-22 season.
See Also
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| A part of Deutsche Telekom
Film production: T-Media Television: ProSiebenSat.1 Media: Channel Four Television Corporation: Groupe TF11: MBS Television Group: US broadcast networks: T-Media North American Cable Networks Starz, Inc. International channels Humor (international): Sense (international): Funhouse (international):
MBS Theme Parks, Experiences, and Consumer Products: Theme parks: Other: Notes:
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