For other related logos and images, see:
The Mutual Broadcasting System (MBS) is an American commercial television network owned by T-Media. The radio network launched on May 15, 1935. The television network launched on August 24, 1945.
The first MBS logo was in the style of the 1944 radio logo. Until 1963, and again from 1972-1999 for the wordmark next to the MBS Pentagon, each subsequent television logo was in the style of the radio network's logo.
This logo was designed by Lippincott in 1965 and introduced on September 26 that year, after the completion of its color television tests. The logo is an M closed by an extra line segment. The five points represent the five networks that existed up to the logo's introduction, which includes DuMont. It can be broken down into 3 right isosceles triangles, representing the 3 phosphors of color television.
This logo was introduced along with the current symbol. The wordmark is in Helvetica. It was retired as part of the radio network's logo change in 1972. It was brought back after the radio network's closure in 1999. It was retired once again in 2015 as part of a rebrand.
As part of a logo change of the radio network, MBS switched its font to Horatio. Up until the radio network's closure in 1999, the font of the television network logo's wordmark depended on the logo of the radio network's logo.
At the start of the 2015-16 season, a new logo was introduced along with new presentation, created by Troika Design Group. A bespoke font, Elson, was designed for MBS by Fontsmith. The wordmark changed from Helvetica to Elson. A signature color was introduced as well, known as Biscay.
On December 25, 2020, T-Media North America unveiled rebrands for its channels, including MBS, using the TeleNeo font. This logo was launched at the start of the spring 2021 season. The color Biscay is kept for the rebrand.
|V • T • E T-Media|
|A part of Deutsche Telekom
US broadcast networks:
MBS Theme Parks, Experiences, and Consumer Products:
|owned by UGStudios.|