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In June 2016, after Laserium Holdings' massive expansion, Henri Salovaara's son Mikko Salovaara stepped down as Salovaara + Kukkonen Group's co-CEO, to form a cinema advertising company in Turku, Helsinki, simply called MSA.

2016-present

MSA 2016 print

The logo and idents were designed by Salovaara + Kukkonen Group Helsinki.