The Mutual Broadcasting System (MBS) is an American commercial television owned by UBS Corp. The radio network launched on October 29, 1934. The television network launched on January 29, 1945.
1945-1949
1949-1954
1954-1957
1957-1960
1957-1964
1964-1966
This logo was in the same style as 3M's logo.
1964-1966
1969-Present
This logo was designed by Landor Associates in 1969 and introduced on May 3 that year. The logo is an M closed by an extra line segment.
1969-1972, 1999-2016
This logo was introduced along with the current symbol. The wordmark is in Helvetica. It was retired as part of the radio network's logo change. It was brought back after the radio network's closure in 1999. It was retired once again in 2016 as part of a rebrand.
1972-1982
As part of a logo change of the radio network, MBS switched its font to Horatio. Up until the radio network's closure in 1999, the font of the television network logo's wordmark depended on the logo of the radio network's logo.
1982-1985
1985-1999
2016-Present
At the start of the 2016-17 season, a new logo was introduced along with new presentation, created by Troika Design Group. A bespoke font, Elson, was designed for MBS by Fontsmith. The wordmark changed from Helvetica to Elson.