Lyf (pronounced as Life) is a women's interest channel owned and operated by PWER Holdings. Aside from broadcasting in its home country, Sakaria, it also has international versions.
Before the merger of G/Now and MeU (which made Quest), Lifestyle was owned by MeU.
To reflect on the merger of the G/Now and MeU into Quest, Lifestyle was renamed into Lyf.
Lyf revealed a new logo on June 1, 2018.
As Lyf began to tone down its lifestyle oriented programming and shifted towards reality television and drama series at the beginning of 2020, Lyf introduced a new logo on July 30, 2021.