Custom ("WB" letters only) Lithos Bold (modified, "Kids'" text only)
Launched:
September 9, 1995
On September 9, 1995, Kids' WB was first launched on most WB stations and affiliates. This was the first logo to be used featuring the "WB" letters being outlined in different colors (purple for "W", and yellow for "B"), the holes for the letter "B" were even colored in blue. The "Kids'" text was also colored red, with a white outline on the "K". On-air promos at the time featured the logo with an alternate design (including the one you see here) with a yellow ring behind the logo, and the word "Kids'" being bent in a circular shape.
From July to September of 1997, this logo was used in tandem with the next logo below.
1997–2020[]
Designer:
Riverstreet Productions Troika Design Group (2008-2020)
Typography:
Custom ("WB" letters only) Lithos Bold (modified, "Kids'" text only)
Launched:
September 1, 1997
In July 1997, Kids' WB introduced a new logo with its short-lived "Now Under Construction" campaign to remind viewers of the new look. This logo was used in tandem with the previous as of August 16, 1997 until it fully took over on September 1, 1997, and would remain in use over the next 23 years.
Warner Bros. Sans (custom-designed) Lithos Pro (modified, "Kids'" text only)
Launched:
September 12, 2020
In August 2020, Kids' WB received a new logo in preparation of the 25th anniversary of its launch with its "#KidsWBat25" campaign after nearly 23 years, which featured an updated design albeit to the 2019 Warner Bros. Pictures logo (designed by Pentagram), where it was altered a bit. The outlining around the exclamation point was removed and the point was bigger, the outlining around the WB text was removed with a slightly-rotated position, and the "Kids'" tag shrunk a little and moved a little more to the left, bearing slight combined resemblance to the 1995 logo.
This new logo began being used in tandem with the previous as of August 8, 2020 and was also presented on upfront promos made for the fall 2020-21 season of where the new branding graphics took place with the new logo design, thereafter it began being fully used on September 12, 2020 during the Kids' WB's 25th Big Dubba-tastic (virtual) Birthday Bash! marathon that aired on the block that very same month.
This rebrand also introduced a redesigned backlot look, heavily influenced from the 2020 adaption of Animaniacs.
The CGI version of this design only lasted until October 16, 2021, when it was slightly overhauled a second time to coincide The WB's 2021 branding package.
2021-2024[]
Designer:
Emily Oberman (from Pentagram) MCKL (typeface) John Northway Primal Screen
Typography:
Warner Bros. Sans (custom-designed) Lithos Pro (modified, "Kids'" text only)
Launched:
October 16, 2021
On October 16, 2021, Kids' WB introduced a new 2D version of its 2020 logo that was used for the block's new kid-centric branding package, which was based off that of The WB's primetime schedule that premiered six days earlier on October 10, 2021.
As of October 3, 2022, a majority ownership stake in the Kids' WB brand, along with its parent network The WB were both sold to Nexstar Media Group, while the rest of both brands' license rights were retained by minority owner Warner Bros. Discovery.
This logo continues to be used on a small portion of then-launched international Kids' WB blocks and channels (outside of the US), on The WB Plus, and on most stations after the rebrand as of today.
Warner Bros. Condensed (custom-designed, modified from TT Norms Pro Condensed) Lithos Pro (modified, "Kids'" text only)
Launched:
January 20, 2024
On January 20, 2024, Kids' WB launched another revised logo and branding (just six days after the brand refresh of its parent network, The WB), with changes including the letters of the 2022 Warner Bros. Discovery logo symbol being used with a bit of a bolder stroke (additionally with them being put in different positions), the removals of the backplates, a bigger, yet shorter exclamation point and new altered colors called "sprinkles", replacing the previous logo used since 2020. The new branding was first seen on December 9, 2023, in a promo for then-upcoming network television premiere of Straight Outta Nowhere: Scooby-Doo Meets Courage The Cowardly Dog, though it would not be officially announced until January 13, 2024, when the new branding would be timed with Straight Outta Nowhere: Scooby-Doo Meets Courage The Cowardly Dog.
The previous logo is still in use for its international blocks and channels, The WB Plus, and on most stations.
