custom ("WB" letters only) Lithos Bold (modified, "Kids'" text only)
Launched:
September 9, 1995
On September 9, 1995, Kids' WB was first launched on most WB stations and affiliates. This was the first logo to be used featuring the "WB" letters being outlined in different colors (purple for "W", and yellow for "B"), the holes for the letter "B" were even colored in blue. The "Kids'" text was also colored red, with a white outline on the "K". On-air promos at the time featured the logo with an alternate design (including the one you see here) with a yellow ring behind the logo, and the word "Kids'" being bent in a circular shape.
From July to September of 1997, this logo was used in tandem with the next logo below.
1997–2021[]
Designer:
Riverstreet Productions
Typography:
Custom ("WB" letters only) Lithos Bold (modified, "Kids'" text only)
Launched:
September 1, 1997
In July 1997, Kids' WB introduced a new logo with its short-lived "Now Under Construction" campaign to remind viewers of the new look. This logo was used in tandem with the previous as of August 16, 1997 until it fully took over on September 1, 1997, and would remain in use over the next 24 years.
2021-2024[]
SVG NEEDED
Designer:
Emily Oberman (from Pentagram) MCKL (typeface) John Northway Primal Screen
Typography:
Warner Bros. Sans (custom-designed) Lithos Bold (modified, "Kids'" text only) Design System (on-air, 2021-2023) Eurostile (on-air, 2023-2024)
Launched:
October 9, 2021
On October 9, 2021, Kids' WB introduced a revised logo, with an altered design. The WB letters are now replaced with the designs from the 2019 WB shield and are outlined yellow and pink as opposed to being pink and yellow and being used in different directions, the "Kids'" text now colored in a lighter blue shade, the exclamation point now colored in yellow and light blue, and outlining around the shield was changed.
This rebrand also introduced a redesigned backlot look, heavily influenced from the 2020 Animaniacs TV series.
As of October 3, 2022, a majority ownership stake in the Kids' WB brand, along with its parent network The WB were both sold to Nexstar Media Group.
This logo continues to be used on The WB Plus, and on most stations after the rebrand as of today.
2024-present[]
Designer:
Chermayeff & Geismar & Haviv ("WB" letters only) DixonBaxi Guru Studio
Typography:
Warner Bros. Condensed (custom-designed, modified from TT Norms Pro Condensed) Lithos Pro ("Kids'" text, on-air) Warner Bros. Sans (custom-made, on-air)
Launched:
January 20, 2024
On January 20, 2024, Kids' WB launched a revised logo and branding (just six days after the brand refresh of its parent network, The WB) designed by UK design agency DixonBaxi with Canadian animation studio, Guru Studio, with changes including a modified design of the 2022 Warner Bros. Discovery shield design. The WB letters are now filled in solid purple and yellow respectively, the exclamation mark now has a solid fill with the red dot below now accompanied by a blue outline, and the "Kids'" text next to it is also bolder and in a solid red color (though in darker backgrounds, the text is colored yellow). The new branding was first seen on December 9, 2023, in a promo for then-upcoming network television premiere of Straight Outta Nowhere: Scooby-Doo Meets Courage The Cowardly Dog, though it would not be officially announced until January 13, 2024.
The previous logo is still in use for The WB Plus, and on most stations.
