Custom ("WB" letters only) Lithos Bold (modified, "Kids'" text only)
Launched:
September 9, 1995
On September 9, 1995, Kids' WB was first launched on most WB stations and affiliates. This was the first logo to be used featuring the "WB" letters being outlined in different colors (purple for "W", and yellow for "B"), the holes for the letter "B" were even colored in blue. The "Kids'" text was also colored red, with a white outline on the "K". On-air promos at the time featured the logo with an alternate design (including the one you see here) with a yellow ring behind the logo, and the word "Kids'" being bent in a circular shape.
From July to September 1997, this logo was used in tandem with the next logo below.
1997–2021[]
Designer:
Riverstreet Productions Troika Design Group (2008-2021) Primal Screen (2010-2021) Impactist (2015-2018) Awesome Incorporated (2015-2016, 2020-2021) Bill Richards (2018-2020)
Typography:
Custom ("WB" letters only) Lithos Bold (modified, "Kids'" text only)
On-air:
Gotham (2008-2010) Behemoth (2008-2010) Rio Grande (2008-2010) Rockwell (2010-2012) ITC Avant Garde Gothic (2010-2012) Museo 900 (2012-2015) Gibson (2012-2015) Proxima Nova (2015-2016) Bourgeois (2016-2021)
Launched:
September 1, 1997
In July 1997, the Kids' WB! logo revived an overhaul that introduces a shield outline around the "WB" letters and "Kids" text with a blue fill. The "Kids" text was changed to white, also with a yellow outline. It was first seen during the short-lived "Now Under Construction" campaign that reminded viewers about the new logo that would eventually take affect in the fall. This logo was used in tandem with the previous as of August 16, 1997 with the block's "Flashback Festival" event until it fully took over on September 1, and would remain in use over the next 24 years.
In September 2006, a new children's program under the Kids' WB! name and logo also premiered in Australia on Nine Network, which further influenced the brand to expand in other international countries beginning in later years.
2021-2024[]
Designer:
Emily Oberman (from Pentagram) MCKL (typeface) Guru Studio John Northway Primal Screen
Typography:
Warner Bros. Sans (custom-designed) Lithos Bold (modified, "Kids'" text only) Design System (on-air, 2021-2023) Eurostile (on-air, 2023-2024)
Launched:
October 9, 2021
On October 9, 2021, Kids' WB introduced a revised logo, where it was altered a bit. The WB letters are now replaced with the designs from the 2019 WB shield, and the shield and the "Kids" text's backplates are now colored in cyan (light blue), bearing slight resemblance to the original 1997 logo design.
This rebrand also introduced a redesigned backlot look, heavily influenced from the 2020 Animaniacs TV series.
As of October 3, 2022, a majority ownership stake in the Kids' WB brand, along with its parent network The WB were both sold to Nexstar Media Group, while the rest of both brands' license rights were retained by minority owner Warner Bros. Discovery.
This logo continues to be used on a small portion of then-launched international Kids' WB blocks and channels (outside of the US), on The WB Plus, and on most stations after the rebrand as of today.
2024-present[]
Designer:
Chermayeff & Geismar & Haviv ("WB" letters only) DixonBaxi Red Bee Media
Typography:
Warner Bros. Condensed (custom-designed, modified from TT Norms Pro Condensed) Lithos Pro (modified, "Kids'" text only) F37 Bolton (on-air)
Launched:
January 20, 2024
On January 20, 2024, Kids' WB launched another revised logo and branding (just six days after the brand refresh of its parent network, The WB) designed by UK design agency DixonBaxi in collaboration with Red Bee Media, with changes including the letters of the 2022 Warner Bros. Discovery logo symbol being used with a bit of a bolder stroke (additionally with them being put in different positions), the removals of the backplates, a bigger, yet shorter exclamation point and new altered colors called "sprinkles". The new branding was first seen on December 9, 2023, in promos for the upcoming Kids' WB/Treehouse co-production Vida the Vet, though it would not be officially announced until January 13, 2024, when the new branding was timed at the network television premiere of Straight Outta Nowhere: Scooby-Doo Meets Courage The Cowardly Dog.
The previous logo is still in use for its international blocks and channels, The WB Plus, and on most stations.
