KWSB-TV is a commercial-free STN O&O television station located at KIVO-TV's studios at McCain Mall in Sherwood, Arkansas and serves the Jacksonville and Little Rock areas. It operates on channel 18 as part of the centralcasting service of KIVO Network and is owned by Old Dominion Stations Group. KWSB-TV offers a family-friendly programming format with a variety of news, talk, sports, movies, cartoons, preschool favorites, documentaries, and great family entertainment. Originally the station was owned by Jacksonville Television Inc., Kaiser Broadcasting, Field Communications, KWSB Television Inc. and KIVO Television Group.

May 7, 1957-June 4, 1964

KWSB 1957

June 5, 1964-April 20, 1974

KWSB 1964

April 21, 1974-July 15, 2005

April 21, 1974-November 21, 1980

KSWB 1974

November 22, 1980-July 14, 1983

KWSB 1991

July 19, 1983-July 15, 2005

KWSB 1992

KEXZ Broadcasting was acquired 20% by CBS Corporation in 1997.

KWSB Universal ident 1999

KWSB Universal ident 1999

July 16, 2005-January 6, 2014

KWSB 2005
KWSB DirecTV 18 2005

In 2005, DirecTV bought a 20% stake in KWSB-TV. Thus, KWSB-TV becomes a DirecTV affiliate and rebranded itself as "DIRECTV 18".


KWSB18 2014
As of January 6th, 2014, in order to redirect DirecTV's programming to KDLD-TV (channel 15) and other KIVO-owned stations, KWSB remain becomes a independent station and returning the branding as "KWSB 18" and offers a new family-friendly programming lineup with little and older kids all day, and families all night on 18.1, along with a general entertainment format under the branding "18+" on 18.2, a VOD-powered general entertainment channel under the branding "18Xtra" on 18.3, and a 24-hour preschool channel under the branding "18 Jr." on 18.4, along with new standardized graphics seen for all KIVO-owned television stations, a new music package for KWSB-TV is "The X Package" by Gari Media Group, and a new bigger always-on ticker which is a first for a television station.


Kwsb 2018

In October 2018, with the launch of STN, STN and DirecTV annouced that KWSB-TV will be now become a STN O&O station.