KTNT-TV became KSTW-TV on March 1, 1974, and adopted a new logo to go with the new call sign. This logo was also used by then-Gaylord Broadcasting sister station KTVT in Fort Worth–Dallas, and Canal 11 in Costa Rica.
KSTW became a charter affiliate of The WB Television Network when it debuted on January 11, 1995, alongside Gaylord's sister independent stations KHTV (now KIAH) in Houston, and WVTV in Milwaukee. At the time of the network's launch, Gaylord had already begun winding down its television interests, selling its network affiliates, independent stations and cable networks to other groups.
Exercising an option in its 2022 sale of controlling interest in The CW to Nexstar Media Group, CBS News and Stations announced on May 5, 2023 that KSTW and all of their affiliated CW stations would drop the network and move to independent status on September 1. In preparation for the move, KSTW unveiled this "Seattle 11" logo on its social media accounts the last week of August 2023; the logo is similar in "city + channel" form to fellow ex-CW siblings WKBD-TV/Detroit, WUPA/Atlanta, and WPSG/Philadelphia.