KIVO-TV (branded on-air as KIVO 37) is a commercial-free television station in Little Rock, Arkansas and serves the central Arkansas and Metropolian area, since it is licensed to operate from Little Rock and Pine Bluff, Arkansas. It is the affiliate of MyNetworkTV and the flagship station of the KB Broadcasting Television Stations Group, and is also the flagship station of KB Broadcasting's MyTV television system. KIVO-TV operates on channel 37 and offers a variety of news and entertainment programming aimed at all people, along with shows for preschoolers under the preschool strand "'Mini MyTV", a daytime block of courtroom and talk shows under the strand "MyTV Daytime" (which offers "In Session" and "Afternoon Talk"), and a Sunday night block of HBO and Showtime originals under the strand "Sunday Prime". Although the station began broadcasting in 1962, it was known as KTYS-TV until 1989 and KEXZ-TV until 2005.
KIVO-TV is also seen on its satellite stations that are formerly separate stations:
- KEXZ-TV 44 Benton (formerly a independent under the call letters KEWI-TV until 2000 and was affiliated with Dish Network under the call letters KIVO-TV until 2005, relaunched as 44EXZ on December 10th, 2005 before becoming a satellite of KIVO-TV in 2007)
- KVTJ-TV 48 Jonesboro (formerly a satellite station of KVTN before KIVO-TV's owners brought it)
- KHOT-TV 57 Hot Springs (formerly a independent station and was affiliated with PrimeStar and DirecTV)
- KAMY-TV 64 Arkadelphia (formerly a satellite of KUVX-TV and was affiliated with MyNetworkTV until 2011)
- KTLL-CD 69 Tull (low-power station that signed on the air in 2015)
This logo was based on the NET logo, but instead of "NET", it read "KTYS" with "TV37" and "Little Rock / Pine Bluff" at the bottom.
It was based on the Active Home Video logo, but offers the TV Screen-shaped Rounded Rectangle at the left of the channel number "37".
The 1989 logo for KEXZ-TV was based on the WWAY-TV 80's logo.
It refreshed the 1989 logo in 2003, and was based on the 1996 Weather Channel logo.
KEXZ-TV becomes KIVO-TV in 2005, resulting the station becoming a Tivo affiliate and branded as "KiVo" under the slogan "Live Local and Interactive".
In 2006, KIVO-TV disaffiliates with TiVo and becoming a independent station once again, it re-branded again as "KIVO TV 37" and it was based on the Chubb Group logo.
In 2007, KIVO-TV joined forces with KEXZ-TV (channel 44) to form "My 37/44", and it was based on the 2006 MyNetworkTV logo.
In 2010, as KHOT-TV in Hot Springs becomes a full-time satellite of KIVO-TV, My37/44 re-brands as "My Arkansas TV"
In 2011, as KAMY-TV in Arkadelphia becomes a satellite of KIVO-TV, it becomes just "MyTV" and it was based on the NJTV logo.
In 2013, KIVO-TV becomes a primary MyNetworkTV affiliate and secondary MyTV affiliate of which KARZ is already affiliated with that network and the MyTV selection continues to be broadcast on the station, with the MyNetworkTV programming airing overnights from 2 to 3:20am, the 2007 logo returned and it was based on the 2006 MyNetworkTV logo, but it reads "KIVO37".
In 2018, KIVO-TV was become a satellite station of KRLK-TV after KB Broadcasting was bankrupt.