Logo with callsign and city of license (1969–1979)
"We're the One" ID (1978–1979)
"Still the One" ID (1979–1980)
"You & Me & Channel 7" ID (1980–1981)
"Come on Along" ID (1982–1983)
"That Special Feeling" ID (1983–1984)
"We're with You" ID (1984–1985)
"You'll Love It on Channel 7" ID #1 (1985–1986)
"You'll Love It on Channel 7" ID #2 (1985–1986)
"Together on Channel 7" ID (1986–1987)
"Something's Happening on Channel 7" ID (1987–1988)
"Something's Happening on Channel 7" ID (1988–1989)
"Something's Happening on Channel 7" ID (1989–1990)
"It Must Be Channel 7" (1992–1993)
On-screen bug, displayed during syndicated programming (2003–2024)
White on-screen bug, temporarily displayed during ABC programming (2021–present)
"Start Here" ID (2007–2011)
Network ID (2021–present; shared with KABL-TV and other ABC stations)