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KEFL-TV is a commercial-free, viewer supported, fully funded, non-PBS membered public television station in Benton, Arkansas affiliated with The CW Television Network and broadcasts on channel 8. It is owned by KEFL Broadcasting Corporation, which is a non-profit and fully-funded educational division of KB Broadcasting, and offers a variety of uninterrupted programming including edited and commercial-free broadcasts of barter syndicated programming and CW network shows (which is also commercial-free), along with educational, drama, fine arts, and how-to programs, preschool shows under the 8 Jr strand, and shows for teens under the CW 8 Teen Zone strand. Originally the station was affiliated with CBS until 1971 (moved to WGB-TV), NBC until 1994 (moved to KNBA-TV), and UPN until 1997 (moved to KCER-TV; now a independent station), and also, KEFL-TV was a independent public television station until 2005 when The WB moved from KUAB to that station.
June 1945-July 1997
The 1994 logo was primary used of which KEFL-TV was an interim independent station and secondary is Prime Time Entertainment Network until 1995 when the station becomes affiliated with the United Paramount Network. The logo branding is "UPN 8 KEFL".
July 1997-August 2004
In 1997, KEFL-TV dropped its UPN affiliation (sending the network to KCER-TV) and becomes a independent station, and it offered a new schedule including shows from American Program Service (now American Public Television), and expanding its 8 Jr offerings to nine hours a day (previously five hours) and also to Saturday and Sunday mornings.
KHBO-TV and KCMX-TV are co-owned KEFL with Home Box Office.
In August 2004, KEFL-TV launched a bolder new on-air look and a new logo along with a new slogan "Go Public" emphasizing that channel 8 is a public broadcaster.