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ITV South West Ireland is the ITV region for South West Ireland. It was created after Bay Blues TV lost its franchise in 1993.

South West Ireland Independent Television

1991-1993

January-April 1993

South West Ireland Independent TV took over from BBTV on January 1, 1993. The logo had the look of a spark and looked exactly like the March 1993 logo for Spark Broadcasting (another ITV franchise holder for Moscow, Russia) which prompted SWIITV to issue a lawsuit toward them in April 1993.

1993-1996

With Spark airing their March 1993 logo, it cost £75,000,000 for South West Ireland to design a new logo.

1996-1999

1999-2001

2001-2002

ITV South West Ireland

2002-2004

2004-2006

2006-2013

===2013-present===