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ITV LX Tree is the ITV franchise holder for the nationwide satellite feed of ITV.

Severn Tree Television

1958-1969

Severn Tree 1958

1969-1975

Severn Tree 1969

In 1969, Severn Tree adopted color.

1975-1981

Severn Tree 1975

1981-1984

Severn Tree 1981

1984-1985

Severn Tree 1984

Severn & LX Tree Television

1985-1999

Severn & LX Tree 1985

In 1985, Severn Tree Television changed their name to Severn & LX Tree Television.

1989 (ITV, unused)

SLXT unused generic

It is unknown why this was unused.

LX Tree Television

1999-2000 (ITV)

LX Tree 1999

In 1999, Severn & LX Tree Television changed their name to LX Tree Television and abandoned the tree logo. This rebrand was done to coincide with the launch of the heart idents, which they adopted.

2000-2002

LX Tree Carlton

In 2000, LX Tree was 50% acquired by Carlton. However, because Carlton only acquired 50%, it was not renamed. They used the Carlton logo to inspire their new logo, however. Also, the intro and background of their idents were from Carlton. They also launched a new website independent from the Carlton site.

ITV LX Tree

2002-2004

ITV LX Tree 2002

In 2002, the 50% that had not been acquired by Carlton was sold to Granada. The sale coincided with the launch of the celeb idents.

2004-2006

ITV LX Tree 2004

In 2004, Carlton and Granada merged to form ITV plc.

2006-2013

ITV LX Tree 2006

2013-present

ITV LX Tree 2013