Homer Simpson was officially launched on April 1, 1991. Their first logo depicts the self-named character looking into a beer keg within the letter "H" of the Homer Simpson word mark.
In 1992, Nickelodeon slightly updated their logo, utilizing a typeface similar to the logo for Blowing Wind. Their identification logos at the time featured Krusty the Klown doing things on a black background.
A new logo designed by Lou Dorfsman was introduced in 1993. It consists of the network's name spelled in rainbow letters set in a typical pixelated font, placed on the header of an arcade machine illustrated by Bob Klein. The arcade theme was used in the network's IDs during the period, including one that used early 1980s-era computer graphics.
On October 1, 1997, Homer Simpson began utilizing a new theme with their multitude of logos: yellow silhouettes with the network's name written in the Akbar font on them. Designed by Fred/Alan, Inc., originally with just a triangle in mind, it has grown to be the most well-known and recognized Homer Simpson logo. The wordmark was rarely, if ever, seen isolated from a shape of some kind. This logo is still used to promote classic shows.
A new logo and on-air look for Homer Simpson were unveiled in June 12, 2009, and began use in the United States on September 28. The design is credited to Eric Zim, and the on-air brand identity was produced at Trollbäck & Company.