Fox Kids launched on September 8, 1990, as Fox Kids Network, a six-day-a-week program block and a Saturday (Sunday in some markets) morning programming block on the Fox network with the premiere of shows like Bobby's World and Tom & Jerry Kids. Notable shows that also aired on Fox Kids include Batman: The Animated Series,X-Men, Spider-Man, Spider-Man Unlimited, Ninja Turtles: The Next Mutation, Godzilla: The Animated Series, Power Rangers, Digimon, The Spooktacular New Adventures of Casper, Goosebumps, The Tick, Life with Louie, and many more.
1992–1993[]
BETTER LOGO NEEDED
1993–1996[]
On-screen version
Designer:
Unknown
Typography:
Tekton Bold (kids network)
Launched:
Unknown
This logo would still be used on bumpers for a few months after the 1996 logo was introduced. On August 28, 1993, Mighty Morphin Power Rangers premiered on Fox Kids; this logo wouldn't be used until the following month.
1996–1997[]
This logo incorporates the main Fox network logo, and resembles the 20th Century Fox logo.
1997–1998[]
Designer:
Unknown
Typography:
Franklin Gothic Heavy (logo, modified) CC Zoinks (Kids) Ad Lib (Network)
Launched:
February 1, 1997
This logo debuted during the network's "Weird Week" promotion in February 1997. The logo change would become permanent by spring 1997 with the slogan "Rocks Kids". This logo would end its cycle with the slogan "Take the Ride" and would be replaced by the following logo in the summer.
Fox Kids (first era)[]
1998–2002[]
Designer:
Pittard Sullivan
Typography:
Franklin Gothic Heavy (logo, modified) CC Zoinks (Kids)
Launched:
February 6, 1998
The word "Network" was dropped in the spring of 1998. On August 14, 1999, the Japanese anime Digimon Adventure (renamed Digimon: Digital Monsters) premiered on Fox Kids.
January–September 2002[]
The original incarnated block closed down on September 7/8, 2002, due to low ratings, as well as the Fox Family Channel suffering a major 35% audience decline, having the libraries for both platforms sold to The Walt Disney Company (the latter replaced by ABC Family, now Freeform). This logo was only used in the final eight months before it was replaced by 4Kids Entertainment's FoxBox on September 14/15, 2002.
FoxBox[]
2002-2005[]
Designer:
4Kids Entertainment
Typography:
Franklin Gothic Heavy (modified)
Launched:
September 14, 2002
FoxBox replaced Fox Kids (original incarnation) in the US on September 14, 2002. Notable shows that aired on the block include Teenage Mutant Ninja Turtles (2003), Ultimate Muscle, Sonic X, Kirby: Right Back at Ya! and Shaman King.
4Kids TV[]
2005-2008[]
In January of 2005, FoxBox was rebranded to 4Kids TV. Half of the ownership of this block would later be passed to News Corporation, and 4Kids TV was folded back into Fox Kids. Although this block ended in 2008, the logo was kept at the end of shows until 2012.
Fox Kids (second era)[]
2009-2012[]
On January 3, 2009, 4Kids TV was replaced with the revival of Fox Kids due to Fox-owned News Corporation re-acquiring the name from The Walt Disney Company in May 2008, which gradually marked the first time that the Fox Kids brand name (which was originally phased out in most of the world) would be revived after nearly almost 5 years of inexistence. This logo debuted on that same day featuring an incorporation of the 1997/98 logo in red glossy coating, acting out as a nod to a logo to its original iteration.
Toonzai[]
2010-2012[]
On August 14, 2010, Fox Kids was sub-rebranded as Toonzai; the revival block's previous name was used alongside the new one due to contractual obligations and broadcasting ambiguities. The block ended on August 18, 2012 following a Yu-Gi-Oh! marathon, and was replaced by the third primary incarnation of Fox Kids the following week.
Fox Kids (third era)[]
2012-2013[]
Designer:
Troika Design Group (2012-2013) Buck Design (2012-2013)
Typography:
Franklin Gothic Heavy (logo, modified) CC Zoinks (Kids; modified)
Launched:
August 25, 2012
On August 25, 2012, following the demise of Toonzai, the Fox Kids brand returned to a primary usage. On account of those changes, another modification of the 1997/98 logo was inherited with the red filling being removed and the logo reverting back to its traditional red and yellow colors (although during on-air promos in this period, the logo changed colors).
This logo was used in tandem with the next logo until September 26, 2014.
2013-2019[]
Designer:
Proloud Films (2013-2015) Dan Pierse and Jason Smart (2015-2019)
Typography:
Franklin Gothic Heavy (logo, modified) CC Zoinks (Kids; modified)
Launched:
September 21, 2013
On September 21, 2013, the original 1998 logo was modified once more. The "FO" text (from the main Fox wordmark) was used, the "KIDS" text was stretched vertically, and the searchlight beams were modified to be a bit thinner than before. This logo was in use until the next rebrand, which took place in 2019.
This version is still used for a small portion of the relaunched international Fox Kids channels (and also as a block on most international Fox channels), and was still used by Fox O&Os and affiliates for children's programs until 2022.
2019-2024[]
Designer:
Adam Wentworth (logo) Ian MacRitchie Trollbäck & Company Primal Screen Ronda
Typography:
Franklin Gothic Heavy (logo, modified) CC Zoinks (Kids; modified) Neue Plak Neue Plak CB_Pico (modified version of Neue Plak)
Launched:
September 28, 2019
On September 28, 2019, Fox Kids implemented branding elements by Trollbäck + Company in collaboration with Primal Screen and Ronda, which massively overhauled the logo by using the slightly tweaked 1993 "FOX" wordmark, and introduced an abstract version of the wordmark whose shapes are incorporated into advertising and on-air branding elements. Additionally, the logo is now horizontal, and includes the letter "X" from one of the Fox abstract shapes with the two yellow searchlight beams being placed inside it (ala the 1997/98 logo), and the "Kids" text is now slightly modified and is even a bit bouncy and overlapping each other (with the transparent outlining of each letter in the word); plus, the network also introduced its current graphics package based on the main network package, which uses both a modified color palette and a modified Neue Plak font, and also including the introduction of its new mascots that are based off the main abstract shapes designed by Ronda, also used for the re-launch of its magazine and kids club markets. An element of the previous graphics package, the split-screen credits, was still used until it was changed in September 2020.
2024-2025[]
Designer:
Adam Wentworth (logo) Ian MacRitchie Trollbäck & Company Primal Screen Ronda
Typography:
Franklin Gothic Heavy (logo, modified) ITC Avant Garde Bold (Kids; modified) Neue Plak Neue Plak CB_Pico (modified version of Neue Plak)
Launched:
January 20, 2024 (reveal) February 3, 2024 (official)
On February 3, 2024, Fox Kids debuted another redesigned logo that was made in preparation of its then-recently relaunched branding element package, with changes that include the "X" shape with the two yellow searchlight beams inside of it being removed, and the "Kids" text now changing from the cliche "CC Zoinks" font to a friendlier geometric font, which is a modification of ITC Avant Garde Bold all done in lowercase complete with a modified "i" to make it look more lowercase; effectively ending the rebranding trend of Fox Kids' iconic 1997/98 logo since 2009.
This logo was first revealed on January 20, 2024 in promos of new series in Fox Kids' spring 2024 lineup, where therefore it was used in tandem with the previous design, before officially making its debut two weeks after.
2025-present[]
Designer:
Adam Wentworth (logo) Ian MacRitchie Trollbäck + Company Ronda Art&Graft
Typography:
Franklin Gothic Heavy (modified) Neue Plak Neue Plak CB_Pico (modified version of Neue Plak)
Launched:
August 9, 2025 (preview/reveal) September 6, 2025 (official)
On August 9, 2025, in anticipation of its 35th anniversary, Fox Kids teased a new logo and branding seen in promos for its upcoming week-long "35th Birthday" marathon that combines the 1997 logo design, elements of the previous branding, and the 20th Century Fox tower design in promos for the network's fall programming. This logo features the slightly modified version of the previous logo, now in a black rectangle, with red and yellow shapes behind the text, the "X" from the Fox logo replaced again with the abstract "X" shape (since the 2019 logo) and the "Kids" text being changed once again to "Neue Plak" with it now in all caps, thus serving as a nod to the "Fox Kids Rocks Kids" campaign that took place in February 1997.
While used in tandem with the previous logo seen above, this new logo replaced it on September 6, 2025 (timed up with the "35th Birthday" marathon).
2026 (tentative)[]
SVG NEEDED
BETTER LOGO NEEDED
Designer:
Adam Wentworth (logo) Ian MacRitchie Trollbäck + Company Ronda Art&Graft
Typography:
Franklin Gothic Heavy (logo; modified) CC Zoinks (Kids; modified) On-air: Neue Plak Neue Plak CB_Pico (modified version of Neue Plak) Ad Lib
Launched:
November 29, 2025 (preview)
On November 29, 2025, Fox Kids' Facebook page revealed a tentative rebranding and new logo for the block, which has appeared on a poster as well as a teaser promo for Masked Rider Alchemi-X aired during that year's Fox Kids TV Takeover, which both included the return of the slogan "Take the Ride".
