This page only shows primary logo variants. For other related logos and images, see:
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Fox Kids Network[]
1990–1992[]
Fox Kids launched in 1990 as Fox Kids Network, a six-day-a-week program block on the Fox network in the United States.
1992–1993[]
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1993–1996[]
Even during the following logo and a few months in 1997, this logo was still being used on bumpers.
1996–1997[]
This logo incorporates the main Fox network logo, and resembles the 20th Century Fox logo.
1997–1998[]
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February 1, 1997
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This logo was introduced on February 1, 1997 with the slogan "Rocks Kids", and was used in tandem with the previous logo. The logo change would become permanent by spring 1997. This logo would end its cycle with the slogan "Take the Ride" and would be replaced by the following logo in the summer. The "network" in the logo font is in Ad Lib.
Fox Kids (first era)[]
1998–2002[]
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Pittard Sullivan
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This logo was first seen during the network's "Take The Ride" campaign in February of 1998. It was used in tandem until it became permanent by summer 1998. The word "Network" was also dropped from its name in the summer of 1998.
The American block on Fox later closed down in 2002 due to low ratings, as well as the Fox Family Channel suffering a major 35% audience decline, having the libraries for both platforms sold to The Walt Disney Company.
January–September 2002[]
The logo was modified in January of 2002 to feature the logo in one color, and the yellow ring and red fill added in. This was seen in the kid-centric version of the Fox branding for the 2001-2002 season, and was only used in the final eight months in the US before it was replaced by FoxBox in September 2002.
2002-2009[]
FoxBox[]
2002-2005[]
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4Kids Entertainment
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| Typography:
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Franklin Gothic Heavy (modified)
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September 14, 2002
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FoxBox replaced Fox Kids in the US in 2002.
4Kids TV[]
2005-2008[]
In January of 2005, FoxBox was rebranded to 4KidsTV. Half of the ownership of this block would be passed to News Corporation. and 4KidsTV was folded into Fox Kids. Although this block ended in 2008, the logo was kept at the end of shows until 2012.
Fox Kids (second era)[]
2009-2010, 2010-2012 (sub-brand)[]
On January 3, 2009, 4Kids TV was replaced with the revival of Fox Kids due to Fox-owned News Corporation re-acquiring the name from The Walt Disney Company in May 2008, which gradually marked the first time that the Fox Kids brand name (which was originally phased out in most of the world) would be revived after nearly almost 5 years of inexistence. This logo debuted on that same day featuring an incorporation of the 1997/98 logo in red glossy coating.
Toonzai[]
2010-2012[]
On August 14, 2010, Fox Kids was rebranded as Toonzai. The block ended on August 18, 2012 following a Yu-Gi-Oh! marathon, and was folded back into Fox Kids the following week.
Fox Kids (third era)[]
2012-2013[]
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| Designer:
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Troika Design Group (2012-2013)
Buck Design (2012-2013)
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| Typography:
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Franklin Gothic Heavy (modified)
CC Zoinks (modified)
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August 25, 2012
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On August 25, 2012, following the demise of Toonzai and after 50% of the network was later bought by Saban Brands, this logo debuted which used another modification of the 1997/98 logo with the red filling being removed and the logo reverting back to its traditional red and yellow colors (although during on-air promos in this period, the logo changed colors).
This logo was used in tandem with the next logo until September 19, 2014. This version was used for a small portion of the international Fox Kids channels (and also as a block on some international Fox channels) until their closedowns between 2021 to 2024.
2013-2019[]
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| Designer:
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Proloud Films (2013-2015)
Dan Pierse and Jason Smart (2015-2019)
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| Typography:
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Frankin Gothic Heavy (modified)
Helvetica Rounded ("Kids" text)
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September 21, 2013
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On September 21, 2013, Fox Kids unveiled a new logo design. The '93 wordmark design is used, but with "Kids" in lowercase and bouncy (with the "s" mirrored), and the logo is completely horizontal.
In February 2018, Saban Brands appointed toy manufacturer and multimedia company Hasbro as the global master toy licensee for Power Rangers in April 2019 with a future option to purchase the franchise. On May 1, 2018, Saban agreed to sell Power Rangers and other entertainment assets (including 50% ownership of the Fox Kids network) to them for $522 million. Under the arrangement, Fox would be in charge of handling advertising sales and distribution for the new service, while Hasbro would be involved in acquiring and producing programming for Fox Kids.
This version is still used by Fox O&Os and affiliates for children's programs until 2020.
2019-present[]
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Adam Wentworth (logo)
Ian MacRitchie
Trollbäck + Company
Primal Screen
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Franklin Gothic Heavy (modified)
Neue Plak
Neue Plak CB_Pico (modified version of Neue Plak)
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In August 2019, Fox Kids implemented branding elements by Trollbäck + Company in collaboration with Primal Screen, which massively overhauled the logo by using the slightly tweaked 1993 "FOX" wordmark, and introduced an abstract version of the wordmark whose shapes are incorporated into advertising and on-air branding elements. Additionally, the "Kids" text was changed to "Neue Plak" all done in uppercase complete with a modified "i" to make it look more lowercase; plus, the network also introduced its current graphics package based on the main network package, which uses both a modified color palette and a modified Neue Plak font, also used for the re-launch of its magazine and kids club markets. An element of the previous graphics package, the split-screen credits, was still used until it was changed in September 2020.
