This ident, used from 2001–2002, was designed by GRFX/Novocom. That was the generic ident for Ultra TV until 2002.
The 2002 black-and-white ident, used from 2002 until 2004 during the 'tv.personalised' era.
One of the 900+ idents that were broadcast from April until September 2004.
Alternate logo from April to September 2004. The shadow box was removed.
Cow ident, 2004. Designed by a dairy farmer after branding his cow.
Paint ident, 2004. It looks like BBC2's ident from 1991.
Sky and field ident, 2001.
Pizza ident. Designed when a customer saw an unusual pattern on his pizza.
Brick ident, 2004. Somebody painted a grafitti on this wall in an alley.
Scribbles ident, 2004. Done by preschool students.
Alarm clock ident, 2004. One of the 900+ animated idents.
Shadows ident, 2004. A stop-motion ident.
Clouds ident, 2004. Filmed above Canterbury Plains, CGI created by two Japanese exchange students.
Cake ident, 2004. Become viral after posted on Ultra TV's website.
Clock shop ident, 2001. Although Novocom mostly specializes in CG animation, this one makes use of both live-action and CGI.
Dinner ident, 2002. The second ident aired, after the "Beach" ident.
Crab ident, 2004. Who did that? It was found in a seafood restaurant in Greece!
Thunderstorm ident, 2004. Filmed right after a storm.
Fireplace ident, 2004. The earliest ident submitted (it was uploaded on New Year's Eve. Ahh Christmas!).
Disco ball ident, 2004. Filmed in a disco!
Spaghetti ident, 2004. We loved it!!!
Gears ident, 2001. Novocom's almost "bloop"! Used for movies.
Bandage ident, 2004. The founder's friends were on a holiday when they saw it.
Lava lamp ident, 2004. It looks like BBC Two's "I Love '70s" bumper in 2000.
Lava lamps ident, 2001. This used to be Novocom's most creative ident until 2002.
Ballet class ident, 2002. Mainly used in children's programming and telenovelas (Spanish-language Mexican soap-operas).
Giraffe ident, 2004. Used for documentary programming.
Sunrise ident, 2004. Used especially before Gone with the Wind (1939)
10th Grade Class ident, 2002. It was captured in a middle school.
Window wiping ident, 2004. Looks like it was made in the 90's.
Cheeseburger ident, 2004. A Cuban immigrant came to find a cheeseburger meal.
Tropical Island ident, 2001. Might be Novocom's almost "bloop" again.
Post office ident, 2001. Used for documentaries, including
The Blue Planet.
Airplane ident, 2001. Thankfully, not Novocom's "bloop". Taken in Alaska, edited with CGI. Used for news programs.
Spider ident, 2001. Used for educational programmes.
Beach, or "Drunk" ident, 2001. Must be Novocom's bloop! Oops, Novocom did it again!?!?
Lion ident, 2004. Also for documentaries.
Soccer ident, 2004. Used for live for sports and Gillette World Sport.
Hospital Beep ident, 2004. Used for New Zealand drama series of Shortland Street.
Sinking ident, 2001. Surely another bloop ident!
Cliff ident, 2001. Made especially for adventure programmes.
Pumpkin Patch ident, 2002. Thanksgiving Special Ident, used only in USA.
Math ident, 2004. Used before educational programming. Submitted by high-school students in the Philippines.
Car Air Freshener ident, 2004. Maybe the driver got dizzy...?
Igloo ident, 2004. It was first seen in Greenland.
Watermelon ident, 2004. A hot, sunny day didn't stop them from eating dessert.
Preteen's Bedroom ident, 2004. Maybe his bedroom was too weird...
Mountain ident, 2004. Is that surely Mount Everest? But melting snow caps!
Gears ident, 2004. Same as above, but not in factory. Seen outdoors.
"Threat Detected!", or Computer Virus ident, 2004. Starts as a computer monitor, then a screenshot.
This promo used was Sale of The Century UK in 2001.
Cartoon Network Studios ident, 2002. Used for Cartoon Network programmes.
German shepard ident, 2002. The ident is part of the channel's 5 year anniversary. Note: This ident is without black and white.
Used to promote Shortland Street promo in 2002.
This ident was used before episodes of Gillette World Sport in 2002.
This ident was used before episodes of Shortland Street in 2002.
This ident was used before episodes of Happy Tree Friends in 2004.
This ident was used before episodes of
Pokémon in 2001.
This ident was used before episodes of
Pokémon in 2002.
This ident was used before episodes of
Pokémon in 2004.
TV Times ident (Central 1989: TV Times), 2002.
TV Times ident (Central 1989: TV Times), 2002.
TV Times ident (Central 1989: TV Times), 2004. The only ident that has no tv.personalized slogan.
Used for September 11, 2001, 9/11 attacks remembrance.
Animate Your World ident, 2001.
Animate Your World ident, 2002.
Animate Your World ident, 2004. Note: The slogan misspelled: "tv.personaliised".
Rainbow color variant from January 2003-September 2004 for Ultra Kids.
Candy variant from 2003-September 2004.
Rainbow candy variant, from 2003-September 2004 for Ultra Kids.