One of DTV's most fondly-remembered logos, introducing the owl motif in an early example of ASCII art.
2001–2003[]
Designer:
Unknown
Typography:
Univers
Launched:
Unknown
In 2001, the owl was modernised and the font changed to a more conventional one.
2003–2007[]
Designer:
Unknown
Typography:
Univers
Launched:
Unknown
In 2003, the owl was changed slightly and gained a new eye colour of red.
2011–2019[]
Designer:
Unknown
Typography:
Lucida Sans Unicode
Launched:
Unknown
In 2011, DTV dropped the owl to use a smarter, new box with the letters of DTV in it.
2019–2023[]
Designer:
Unknown
Typography:
Lucida Sans Unicode
Launched:
Unknown
In 2019, DTV brought back the owl as the official logo.
2023–present[]
2023–2024[]
Designer:
In-house
Typography:
Aptos
Launched:
13 June 2023
2024–present[]
Designer:
In-house Fontsmith
Typography:
EFL Sans New Latin Wave Sofia Sans
Launched:
4 May 2024
DTV dropped Aptos a few months after Microsoft announced it as its default font for documents. Though DTV had adopted the sleek font suite before Microsoft did, the channel changed it to the more rounded EFL Sans, saying that "a few years down the line, using Aptos will likely be as unprofessional as using Calibri exclusively now."
The network premiered new graphics and idents on 4 May 2024, on the date of the Haluatko miljonääriksi? 25th anniversary celebratory series, and before Eurovision week. In changing its logo, it made the surprise choice to bring back a modified version of its 1990s typeface New Latin Wave for its logo, if everything else remained in sans-serif.
