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Used during test transmissions.
Channel 7 was launched in November 1996. It was originally only available in BC. The idents had the logo on different materials. In 1999, the channel became available to Ontario and Alberta.
In 2003, Channel 7 got their branding overhauled. The idents and promos were based on the colours of purple and yellow, supposed to represent the "split personality" of the channel. During this time, 7 would also be available to the rest of Canada. T&M Creative were behind this look.
On screen (idents, promos, break bumpers), this logo was white and flat. The reception to the on-air branding was generally negative, so three years later they changed their look.
This logo is a homage to the 1996 logo.