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1996-2003

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Channel 7 was launched in November 1996. It was originally only available in BC. The idents had the logo on different materials. Sometimes, starting in 2001, the 7 would be 3d and tumble and glitch into the square.

2003-2009

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In 2003, Channel 7 got their branding overhauled. The idents and promos were based on the colours of purple and yellow, supposed to represent the "split personality" of the channel. During this time, 7 would also be available to the rest of Canada. T&M Creative were behind this look.

2009-2016

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2016-2019

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On screen (idents, promos, break bumpers), this logo was white and flat. The reception to the on-air branding was generally negative, so three years later they changed their look.

This logo is a homage to the 1996 logo.

2019-

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