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Channel 7 was launched in November 1996. It was originally only available in BC. The idents had the logo on different materials. Sometimes, starting in 2001, the 7 would be 3d and tumble and glitch into the square.
2003-2009In 2003, Channel 7 got their branding overhauled. The idents and promos were based on the colours of purple and yellow, supposed to represent the "split personality" of the channel. During this time, 7 would also be available to the rest of Canada. T&M Creative were behind this look.
2016-2019On screen (idents, promos, break bumpers), this logo was white and flat. The reception to the on-air branding was generally negative, so three years later they changed their look.
This logo is a homage to the 1996 logo.