In 1998, Central Television adopted the 1996 Carlton look, moving the "Cake" logo and Central's branding to a cable TV network in the USA. Central is owned by RKO and ITV. Its headquarters are located in New York City, NY.
The logo resembles the 2014 Rede Globo logo, the right part has been eliminated in favor of a simple gloss/gradient effect, and the left part now have a motion.
The logo is refreshed in Spring 2019.
The logo is updated in April 6, 2019.