CTV (Centralia)

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This page only shows primary logo variants. For other related logos and images, see: Logo Variations Other

CTV, otherwise known as Centralia Television, is a flagship TV channel that broadcasts across Centralia owned by CTV Corporation.

Centralia Television Service

1938-1939, 1946-1947

After test broadcasts, Centralia Television was officially launched as the Centralia Television Service on 30 September 1938, as a joint venture between the government, the BBC, the ABC from America, and the NHK.

Due to the start of World War 2, it was closed on 16 September 1939, few weeks after BBC Television Service's closedown.

Centralia Television Service returned on 28 June 1946. While it used the same idents and logos as the former, it had two periods of time, 9am to 4pm for educational/children's programmes and 7pm to midnight for main programming. Sports also cause the channel to extend its hours too. On the same day, NHK was dropped from the joint venture due to NHK's ban on international broadcasting.

Television Centralia

1947-1960

Centralia Television

1960-present

Designer:  Austin Mayfield (logo) Television by Design (1987 idents) Novocom (1996 idents) 3 Ring Circus (1999 idents)

Typography:  Cooper Black (1970-1977) Futura Condensed Light (1987 idents) Univers (1991 sign-on and sign-off bumpers)

Launched:  Unknown

Mayfield's familiar 'sunrise' design was created in the 1950s and was used by Centralia Television in 1960. Mayfield, while creating the symbol, stated that "the sunrise represents the 'morning' and the 'evening' where Centralia Television expands its hours when it starts at six in the morning, and it utilizes the way it transmitted."

2005-2020

Designer:  Austin Mayfield (symbol) Lambie-Nairn (wordmark) Unknown (2005 idents) Lambie-Nairn (2006 idents) In-house team (2009, 2010 and 2015 idents)

Typography:  Frutiger (logo, 2005 and 2009 idents) Akzidenz-Grotesk (2006 idents)

Launched:  1 January 2005

Another new look was aired during New Years' Day 2005, following the launch of CTV Anime and a new format on CTV Two. The "sunrise" symbol was kept, while a new wordmark made by Lambie-Nairn was included. CTV Centralia however kept the Univers font until 2006.

2020-present

Designer:  Austin Mayfield (symbol) DixonBaxi (logo and on-air)

Typography:  Montserrat (logo, on-air, social and print)

Launched:  6 January 2020

CTV updated its logo after exactly 15 years on 6 January 2020. The wordmark was updated to be in the Montserrat font and first appeared on-screen during the week of 30 December 2019 for the Throwback Week event. The idents only feature cities around the world and new idents in the set like people's talents (like singing and dog tricks) and several auroras including the Northern Lights were aired by the coming years.