Boomerang (also known as Boomerang from Cartoon Network) is a cable television channel and an on-demand service. The television channel showcases "classic" cartoons (1930s to 1980s, usually Tom and Jerry and Looney Tunes), and former Cartoon Network and Kids' WB shows, but also used to show in current Cartoon Network and Kids' WB lineups like Teen Titans Go!, The Amazing World of Gumball, and Nature Cat. The brand began as a programming block on Cartoon Network in 1992, and later launched as a channel in 2000, and it created an app in 2017.
This logo was seen on Cartoon Network's website by October 1999, promoting the launch of the channel.[1] The Cartoon Network block continued using the original branding until sometime after early December.[2]
Boomerang was spun off as its own channel on April 1, 2000. The logo was designed to be reminiscent of popular design trends from the era in which most cartoons featured on the network aired (generally the mid-fifties to mid-sixties). This logo was originally designed, animated and produced by Primal Screen. 2010 saw the removal of the border surrounding the Cartoon Network logo, despite CN introducing a new logo that same year, but it could still be seen in its original form in bumpers until the 2015 rebrand. This logo was still seen on Adult Swim's sign-off bumper from 2014 to 2019.
Teaspoon (logo) Garage Gothic Black (on-air) Helvetica Rounded (on-air)
Launched:
September 28, 2014 (Latin America, the Caribbean & Brazil) October 14, 2014 (reveal) January 19, 2015 (United States)
During its 2014-15 upfront on October 14, 2014, Turner announced plans to globally relaunch Boomerang as a global family-oriented network, phasing out its original focus as a classic cartoon channel, dropping its commercial-free status and introduce new and modern programming for the first time.[3]
On January 19, 2015, the original branding was replaced by the global branding that was rolled out internationally since 2014. This was the first time in almost 15 years where the logo redesigned. Art&Graft created the rebrand in conjunction with Primal Screen, who designed the previous branding. The Thai version was the last international feed to adopt this logo.
