Boomerang (also known as Boomerang from Cartoon Network) is a cable television channel and an on-demand service. The television channel showcases "classic" cartoons (1930s to 1980s, usually Tom and Jerry and Looney Tunes), and former Cartoon Network shows, but also used to show in the current Cartoon Network lineup like Teen Titans Go! and The Amazing World of Gumball. The brand began as a programming block on Cartoon Network in 1992, and later launched as a channel in 2000, and it created an app in 2017.
This logo was seen on Cartoon Network's website by October 1999, promoting the launch of the channel.[1] The Cartoon Network block continued using the original branding until sometime after early December.[2]
Boomerang was spun off as its own channel on April 1, 2000. The logo was designed to be reminiscent of popular design trends from the era in which most cartoons featured on the network aired (generally the mid-fifties to mid-sixties). This logo was originally designed, animated and produced by Primal Screen.
Boomerang[]
2004-2015[]
2004-2012[]
On June 14, 2004 (the same day Cartoon Network rebranded), the original 2000 logo was replaced with a new logo that was then rolled out internationally that same year. 2010 saw the removal of the border surrounding the Cartoon Network logo, despite CN introducing a new logo that same year, but it could still be seen in its original form in bumpers until the 2012 rebrand.
2012-2015[]
On January 25, 2012, the 2004 logo was given a 3D look. This logo was still seen on Adult Swim's sign-off bumper from 2014 to 2019.
Teaspoon (logo) Garage Gothic Black (on-air) Helvetica Rounded (on-air)
Launched:
January 19, 2015
On January 19, 2015, the network received yet another international branding that was rolled out internationally since 2014. Art&Graft created the rebrand in conjunction with Primal Screen, who designed the first branding. The Thailand version was the last international feed to adopt this logo.
