BBC Three (first era)[]
1988-1994[]
1994-1996[]
BBC Choice[]
1996-1997[]
BBC Three was rebranded as BBC Choice. It rebranded on 23 September 1996.
1997-2003[]
BBC Choice was rebranded on October 4th 1997, and a new set of idents were introduced to the channel during 2000 with the short-lived 'Hearts' idents (of which the previous set also had an ident which featured 'Hearts'), then again in 2001 with the 'Blocks' idents.
BBC Three (second era)[]
2003-2008[]
BBC Choice reverted back to the previous name on 9 February 2003, "THREE" is in a font called 'Helvetica'. The logo was designed by Lambie-Nairn.
2008-2016[]
A new and 20th anniversary logo for the channel was introduced on 12 February 2008. The pink is brought back and it bears a geometric lowercase appearance. In October 2013, the channel kept this logo, but the on-screen presentation was given a refresh, and this included new idents, graphics and continuity. The channel was broadcast 24 hours a day during the London Olympics in 2012.
2016-2020[]
A new logo was launched on 4 January 2016. According to BBC Three's head of marketing Nikki Carr, each pillar has meaning as she states, "The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people.".
2020-present[]
BBC Three had a slight rebrand incorporating the II! Into the word THREE. This started to be shown in around early 2020. The Tricon remains as a secondary logo.