Dream Logos Wiki
Dream Logos Wiki


1985-1998 1998-present
1985-1998 1998-present

1985-1998[]

DESIGNER
Unknown
TYPOGRAPHY
Helvetica Bold (logo)
Gill Sans (on-air, print)
USAGE
Official
Secondary

1998-present[]

Designer:  Pittard Sullivan
Typography:  Unknown
Launched:  December 31st, 1997

On December 31, 1997, at 23:59 (depends on the time zone), the channel AOA rebranded in celebration of the new year. The logo was designed by the design agency Pittard Sullivan, in a last-ditch effort to create a more memorable logo. The new branding ended up costing $2M to produce for the channel, and it proved to be a success. However, the on-screen branding has changed throughout the years.