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| 1985-1998 | 1998-present |
1985-1998[]
| DESIGNER Unknown |
TYPOGRAPHY Helvetica Bold (logo) Gill Sans (on-air, print) |
USAGE Official Secondary |
1998-present[]
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On December 31, 1997, at 23:59 (depends on the time zone), the channel AOA rebranded in celebration of the new year. The logo was designed by the design agency Pittard Sullivan, in a last-ditch effort to create a more memorable logo. The new branding ended up costing $2M to produce for the channel, and it proved to be a success. However, the on-screen branding has changed throughout the years.