TV4 (Republic of Guy)

1991-1997
This was the first logo, used from its launch on December 5, 1991 up until January 25, 1997. The stylization of the 4 continues to be used today.

1997-2015
The logo of TV4 introduced in 1997, is the longest logo ever used by TV4. The 4x4 square with a stylization of the 4 through the square, became the universal symbol of Guyish television at the start of its introduction. The logo was designed by a collaboration between Trollbäck + Company and Gédéon. Some contribution was also made by Red Bee Media, which designed the 1997-2005 ident package.

2015-2016
A new version of the 1997 logo was announced on March 27, 2015, and is expected to launch this May. It is basically the 1997 logo changed to dark blue due to increasing traffic from mobile phones and allowing people to understand the logo. This is designed by Gédéon again, keeping the 2005 graphics package, but changing color to shades of pure blue (#000001 to #0000FF).

2016-2017


On November 7, 2016, TV4 announced a network wide rebrand, which consists of this logo, due to debut on the channel's 25th anniversary on December 5, as it is Monday. This also comes with a new identity focused on original abstract patterns.

2018-present


On November 17, 2017 at 9:00pm CET, TV4 announced that they will return to the 1997 logo, albeit colored orange, on January 1 at midnight.