Ultra TV

Ultra TV is a digital satellite channel that airs women's entertainment, movies, news, and adult entertainment. It was launched on September 22, 1997.

1995-1997 (Prelaunch)
Ultra TV signed a patent in October 29, 1995. Its original slogan was intented to be "Dynamic Television". Due to lack of funds, the channel was not launched until September 22, 1997.

1997-1999
On September 22, 1997, Ultra TV was launched. The logo was designed by Pentagram and the idents where done by Paul Rand.

1999-2001
An improved logo was designed in 1999 by the same company and debuted on June 21, 1999.

2001-2004
When the channel's ratings suddenly declined in late-2000, Ultra TV commisioned Troika Design Group to do the logo and the idents to recover its ratings that were lost in 2000. That was deemed very effective. Ultra TV debuted its new look on May 4, 2001. The first idents where done by Novocom. The 2002 idents were designed by Lambie-Nairn and debuted on September 2, 2002. From January-March 2004, many people in the world submitted designs for the idents, with the alternative logo. These submitted idents were animated by Lambie-Nairn and aired from April 2, 2004 until September 26, 2004.

2004-2006
On September 26, 2004, Ultra TV received another overhaul, which inverted the colours, added a circle, and used Gotham font. This logo was designed by Razorfish.

2006-2009
This logo debuted on March 1, 2006, when Ultra TV had minor changes to the logo by adding a bevel, designed by the same company. Also, on that day, a new cyborg mascot (called in same name) was launched.

2009-2012
A simpler logo, based on the channel's on-screen bug, was launched on April 6, 209. The bug's wordmark was changed from just 'ultra' to 'ultratv.tv', Ultra TV's website url since 1997. This logo was designed by Red Bee Media.

2012-2013
A completely new logo, which resembles a smartphone app (like 's), was designed by Moira and debuted on May 1, 2012. It was done to refresh the channel's image for the youth and the masses. However, the on-screen bug was still used in tandem with the 2012 logo.

2013-


On September 1, 2013, Ultra TV introduced the new logo, designed by Chermayeff & Geismar & Haviv, However, the cyborg mascot was dropped, the on-screen bug was updated accordingly, and the slogan is still used today.

Slogans

 * 1) 1995-1997: Dynamic Television (unused)
 * 2) 1997-1999: Something new on television!
 * 3) 1999-2000: A Different Channel
 * 4) 2000: Make it better.
 * 5) 2001-2002: Ultra TV. Now made even better!
 * 6) 2002-2004: tv.personsalised
 * 7) 2004-2006: New Face, New Attitude. (taken from IBC's slogan used from 2002 until 2003).
 * 8) March-December 2006: The channel for the youth and the young-at-heart. (Used to promote the new mascot, Ultra, which is a cyborg).
 * 9) 2007-2009: Feel young forever
 * 10) 2008-2009 (secondary): make.it.personalised (Placeholder slogan, which is a combination of the 2000 and 2002 slogans).
 * 11) 2009-2012: Get connected.
 * 12) January-September 2012: Let's click!