POL Amalgam TFR

2000-2003
Amalgam TFR was first founded in January 1990 as a result of the merger of Amalgam Inc. and TFR Communications. The company's original identity was created by Chermayeff & Geismar, and included an logo designed by Steff Geissbuhler.

2003-2011
In April 2003, the logo was replaced by a more reserved and traditional verdana wordmark, created by Anspach Grossman Portugal.

2011-present
In early 2010, Amalgam TFR and POL announced that they would merge, with the deal finalized in January 2011. The company became known as POL Amalgam TFR as a result, with a logo different to the previous one. Landor Associates was responsible for designing this logo. The two horizontal lines were removed.