KIVO-TV

KIVO-TV is a commercial-free television station in Little Rock, Arkansas and serves the central Arkansas area. It is the flagship station of the KIVO Television Group, and is also the flagship station of KIVO's MyTV television system. KIVO-TV operates on channel 37 and offers a variety of news and entertainment programming aimed at women and men, along with shows for preschoolers under the preschool strand "Mini MyTV", a daytime block of courtroom and talk shows under the strand "MyTV Daytime" (which offers "In Session" and "Talk in the Afternoon"), and a Sunday night block of HBO and Showtime originals under the strand "Sunday Prime". Although the station began broadcasting in 1962, it was known as KTYS-TV until 1989 and KEXZ-TV until 2005.

1962-1973
This logo was based on the NET logo, but instead of "NET", it read "KTYS" with "TV37" at the bottom.

1973-1989
It was based on the Active Home Video logo, but offers the TV screen at the left of the channel number "37".

1989-2003
The 1989 logo for KEXZ-TV was based on the WWAY-TV 80's logo.

2003-2005
It refreshed the 1989 logo in 2003, and was based on the 1996 Weather Channel logo.

2005-2006
KEXZ-TV becomes KIVO-TV in 2005, resulting the station becoming a Tivo affiliate and branded as "TiVo 37" under the slogan "Live Local and Interactive".

2006-2007
In 2006, KIVO-TV disaffiliates with TiVo and becoming a independent station once again, it re-branded again as "KIVO Channel 37" and it was based on the Chubb Group logo.

2007-2010
In 2007, KIVO-TV joined forces with KEXZ-TV (channel 44) to form "My 37/44", and it was based on the 2006 MyNetworkTV logo.

2010-2011
In 2010, as KHOT-TV in Hot Springs becomes a full-time satellite of KIVO-TV, My37/44 re-brands as "My Arkansas TV", it was still based on the MyNetworkTV logo.

2011-2013
In 2011, as KAMY-TV in Arkadelphia becomes a satellite of KIVO-TV, it becomes just "MyTV" and it was based on the NJTV logo.

2013-present
In 2013, KIVO-TV becomes a semi-satellite of the Arkansas MyTV network and re-launched as "MyTV 37, part of the New KIVO" and it was still based on the NJTV logo, but expanded to include the channel number on the right.