AnimeFuel

2002-2009




 AnimeFuel started out as an MTV block for anime programming back in 2000, and it eventually spun-off it's own 24-hour TV channel on July 1st, 2002, with it's first programming being the popular anime series "Fruits Basket". The channel was only carried by about 329 cable providers in the eastern side of the United States at the time of it's launch.

2005-2008


In 2005, when the channel was finally carried by satelite providers for the first time, MTV Networks rebranded ATV to AnimeFuel so that the network won't have to be too similar to MTV's branding at the time. The network rebranded to reflect it's target towards anime watchers aged between 18 and 35. This look was designed by the Troika Design Group, the same people responsible for the 2010 branding for the now defunct Hub Network.

2008-2012


The network rebranded once again in 2008 when it was first introduced to the internet TV platform. The new look was received horribly by most of the fans of the network at first, but sooner or later, the fans began to like the new look. This look was designed by Primal Screen.

2012-present


AnimeFuel was rebranded for the fourth time in 2012 when it needed to refresh its look for content-based reasons. The channel's new bumps and promos were designed to have a fun and virtual styled feel in them and were created by crcr collective, the same group responsible for some of the 2013 bumpers for Cartoon Network.