WTOY-TV

WTOY-TV is a commercial-free television station serving the Memphis, TN area and the Mid-South transmitting on channel 8 with 2 million watts of power since its launch on November 30th, 1965 as a locally-owned independent station known as WMEM-TV, it is owned and operated by Toys R Us since it is located at the Toys R Us store in Memphis, TN. WTOY-TV is affiliated with the Nick Jr channel, Cartoonito, Showtime Family Zone, Starz Kids and Family, and HBO Family. The station also offers local original programming produced exclusively for WTOY-TV featuring sports, entertainment, arts, culture, fashion, and its toys. Since it is owned by Toys R Us, WTOY-TV utilized the Toys R Us mascot Geoffrey the Giraffe. Formerly the station was affiliated with HBO until February 2nd, 1999 and Noggin until September 28th, 2009.

1965 - 1976
On November 30th, 1965, the station launched as WMEM-TV, a locally-owned independent station offering a all-local programming format.

1976 - 1977
In 1976, WMEM-TV becomes affiliated with Home Box Office, it is branded as "HBO 8".

1977 - 1989
In 1977, Toys R Us (formerly Interstate Stores) acquires WMEM-TV for $150 million and officially becomes WTOY-TV, as a result, the station moved its studios to the Toys R Us store in Memphis.

1989 - 2003
In 1989, WTOY-TV introduces a brand new logo and new graphics by TVbD.

2003 - 2007
In 2003, WTOY-TV adopted the new on-air look and a new logo related to the Memphis skyline similar to WNYC-TV's logo.

2007 - present
In 2007, WTOY-TV adopts the new version of the 2007 Toys R Us logo and begin offers the same slogans as Toys R Us.

See also:

 * WTOY-TV/Others