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Telemundo Puetro Rico Arab States Broadcasting Union Taiwan Television Chinese Television System Organización de Telecomunicaciones de Iberoamérica Automobile Club d'Italia A.T. Kearney Cerielv Cicrespi Cofatech Deutsche Bahn (DB Schenker) Europcar Fast-Bbuyer Fontanafredda Winery Garrett Metal Detectors Intercom Dr. Leitner Italcar Italgas Liski Nortel Ottaviani Pininfarina Recchi Seteco SITAF Technogym Ticketone TNT Express La Red Chile Russia: Channel 1, VGTRK Olympiade, NTV+ Serbia and Montenegro: RTS, RTCG, RTK Singapore: MediaCorp: Channel 5, Channel 8, Suria, Central, TVMobile and Channel NewsAsia AchieveGlobal Aggreko Bonneville International Brown-Forman Campbell Soup Company Cardinal Health Certified Angus Beef Compass Group Deutsche Bahn (DB Schenker) Diamond Foods Drake Beam Morin Garrett Metal Detectors General Mills Harris Interactive Herman Miller Ikano Kellogg's PAF - slot machines JCDecaux Ergo Toyota Monton Clothes Casino Olympic Nike USS Security Kroger Marriott International Modern Display O.C. Tanner Questar Corporation Pfizer PowerBar Tickets.com Rede Globo, Rede Bandeirantes, SporTV and ESPN Brasil Brunei: RTB Azul Televisión, TyC Sports Asia Television TVB Indonesia:RCTI, SCTV, TPI, ANTeve, Indosiar and MetroTV (test of transmission) Doordarshan Macedonia MKRTV RTM, STMB, Mega TV Televisa NPO TCS SportsCity Rupavahini (SLRC) SRG SSR idee suisse Taiwan: TTV, CTV and CTS Thailand: National Sports Venevision TVNZ NRK Public Russian Television, VGTRK Olympiade Detech Correios Bradesco Nissan Kärcher World Class KIOUT Exect Business Training Kelly Services Microsoft Kaspersky Lab Contemporary International Russian Buses – Gaz Group Scania Life Fitness Parter.ru PR agency CROS Estacio education Claro/Embratel/NET Ernst & Young Sadia Qualy Skol 361 C&A CEG DICA DO CHEF EDITORA GLOBO EF EDUCATION FIRST EVENTIM GREE ISDS KARCHER KOMECO LOCALIZA MANPOWERGROUP MICROSOFT MONDO NIELSEN NIKE OFF! RGS EVENTS RIOGALEÃO SAPORE SEG GYMNASTICS SYMANTEC TECHNOGYM 3 CORAÇÕES BAUERFEIND CASA DA MOEDA DO BRASIL EMC HOSPITAL DOS OLHOS PAULISTA POSTERSCOPE BRASIL

Korean Air KT Corporation LG Electronics POSCO SK Group (SK Telecom) VF Corporation (The North Face) Lotte (conglomerate) Official Sponsors EF Education First Hanwha (Hanwha Life Insurance) Naver SsangYong Information & Communication Corp BKL (Bae, Kim and Lee) Daedong Industrial Hanjin Group (Hanjin and Hanjin Travel) Hanssem Pagoda Academy S-Oil Samsung Group AhnLab, Inc. DYFlag Interpark Hancom

Dentsu (Rights to be sold to local broadcaster)[26] Australia – Seven Network[27] Austria – ORF[28] Belarus – Belteleradio[29] Brazil – Grupo Globo[30] Canada – CBC/Radio-Canada, Bell Media[31] Caribbean – International Media Content Ltd.[32] China – CCTV[33] Croatia – HRT[34] Czech Republic – ČT[35][36] Europe – Discovery Communications, Eurosport[37] Finland – Yle[38] France – France Télévisions[39] Hungary – MTVA[40] Ireland – RTÉ[41] Japan – Japan Consortium[42] MENA – beIN Sports[43] Netherlands – NOS[44] New Zealand – Sky Television[45] North Korea – SBS[46] Oceania – Sky Television[45] Slovakia – RTVS[47] Slovenia – RTV[47] South Korea – SBS[46] Switzerland – SRG SSR[48] United Kingdom – BBC, Eurosport[49][50] United States – NBCUniversal[51] -->