ITV LX Tree

ITV LX Tree is the ITV franchise holder for the nationwide satellite feed of ITV.

1969-1975
In 1969, Severn Tree adopted color.

1985-1999
In 1985, Severn Tree Television changed their name to Severn and LX Tree Television.

1999-2000 (ITV)
In 1999, Severn and LX Tree Television changed their name to LX Tree Television and abandoned the tree logo. This rebrand was done to coincide with the heart idents.

2000-2002
In 2000, LX Tree was acquired by Carlton. However, it was not renamed due to Carlton's lack of interest in renaming. They had a new logo, though.