Premier Inn (El Kadsre)/Slogans

2008-2012
Subete ga saikōdaga kakaku (Everything's premier but the price)

2012-2015
Yoi yoro no suimin, hoshō (A good night's sleep, guaranteed)

2015-2018
Watashitachi ga ki ni suru no wa suimin dakedesu (All we care about is sleep)

2018-Present
Puremia anata (Premier you)