Alex Signature Channel

1979
This logo was short-lived.

1979-2000


The logo was removed from the square.

2000-2006


In 2000, National TV rebranded again.

2006-2011


In 2006, National TV relaunched as Alex Signature Channel. This was still used as an on-screen bug until 2014.

2008-2011
Same as the previous logo, but with the words "ALEX SIGNATURE CHANNEL" on the bottom.

2011-2014


In 2011, ASC introduced a new logo. This logo is basically an extended version of the 2006 logo.

2014-2015


In 2014, ASC launched a new brand platform. This logo was first shown on ASC's website on March 18, 2014. The logo was designed by 1digitalagency in Piercewood, Twin Cities. The rebranding coincided with the switchoff of analog TV transmission signals on all ASC channels, leaving only the digital TV transmissions. As of 2015, this is still being used as a secondary logo.

2015-2016


In 2015, ASC introduced an entirely new logo. It consists of the ASC letters one by one in three corresponding boxes that contains each letter with "ALEX SIGNATURE CHANNEL" underneath. This was first introduced on the website on October 31, 2015. The logo was designed by Salovaara + Kukkonen Group (now Dreamcatcher Design) in New York.

2016-2018


As part of a graphical refresh in November 2016, the wordmark on the bottom was changed to "Alex Signature Channel". The new design created by Salovaara + Kukkonen Group was used from November 18, 2016 until October 19, 2018. Despite this, it still remains in use by plenty of ASC affiliates' logos.

2018 (unused)
This logo was prompted to ASC Entertainment but never used.

2018-present (some cases)


In time for the new television season in 2018, ASC rolled out a new identity package with a new tagline and a new interpretation of their logo. The new slogan, "New on ASC", was presented at the upfronts in October. The slogan aimed to position ASC as a multi-platform brand, which can be watched on television, as well as on a computer or a mobile device.

This logo is similar to the 2016 logo, except the squares are filled in and the logo became 3D. The logo was designed by GBC Design. On November 2, 2018, Alex Signature Channel was relaunched as ASC. Because of this, the "Alex Signature Channel" wordmark on the bottom was extinguished. The wordmark is still used in some cases since the legal name still remains as "Alex Signature Channel".

2018-present


On December 17, 2018, Landon Embark of Embark Design & Modeling redesigned the 2018 logo. The logo became 2D, and the top stubs were removed. ASC ditched their green color in favor of turquoise and their idents feature animations representing machines forming the logo. A full rebranding is expected in January 2019.