ToonUp

1996-1998


In 1996, Nickelodeon teamed-up with Warner Bros. to launch ToonUp as a weekday afternoon cartoon block (broadcast weekday afternoons from 1pm - 4pm (ET) on Nickelodeon.) Nickelodeon eventually was pulled from the venture in 1998 due to some financial issues.

1998-2004


After the split up between Nickelodeon and Warner Bros. in 1998, ToonUp eventually became a 24/7 commercial-free all-animation cable channel, with only a handful of cable operators.

This logo is also know for being appearing in many shapes and sizes like the Nickelodeon logo and the YTV logo.

2004-present


When Warner Bros. sold ToonUp back to Viacom (not as a Nickelodeon block), Viacom gave the channel a new logo, identity, and on-air desing. The new variants of this logo were now hued colorings of real life objects and things with the ToonUp logo seen on them, replacing the ones used between 1998 and when this rebrand took effect.