ARTV

CER2 (known on-air as CER2 HD) is a digital television station broadcasting from the KCER Digital Broadcast Center in Benton, Arkansas, and is co-owned by Grupo Globo, ITV plc, CJ E&M, Turner Broadcasting, Discovery Communications, and iHeartMedia, it launched on June 5th, 2011. It is a 24-hour entertainment/TV information service and offers a variety of programming along with originally-produced entertainment programming, the latest entertainment and music news, movie and TV previews, up-to-the-minute news and weather, the hottest videos and trends, live traffic reports and stock markets, road closings, festival and event closings, delays, and cancellations, movie reviews, sports news/highlights and live scores, the latest broadcast and cable TV listings and scheduling information, and the most up-to-date travel forecasts and conditions along with airport delays when available, as well as a general entertainment programming format with a variety of news, talk, sports, movies, cartoons, sitcoms, westerns, comedies, dramas, documentaries, action shows, specials, and weather and traffic reports. CER2 HD is also seen on cable TV across Saline County, and on the digital subchannels of both KCER-TV and KWAB-TV.

2011-2013


In 2011, CER2 was SD 4:3 format, but starting 2012, its now HD 16:9.

2013-present


As a part of KCER rebrand, launched in Febuary 2013, the font of "CER" is kept, the font of "2" is changed to same font of the main channel, KCER, and the shape changed to the circle.

The logo was done with Landor and Tom Geismar, and the idents were done in Pentagon.

On August 1, 2014, CER2's signal was uplinked to national availability in the USA via a satellite, coverting CER2 from a small digital TV station in Benton to a nationwide digital station serving all 50 states of the USA.

In 2015, CER2 was bought by Grupo Globo, ITV plc, CJ E&M, Discovery Communications, Turner Broadcasting, and iHeartMedia to become  First Amercian TV Station in CJ E&M Family, The Preschool Programming is now lesser or no longer broadcast and become Fully-Commercial.

October 2015 (tenative) (secondary)


In October 2015, CER2 HD will offer a new look and logo, but will only be used for its Nightscreen service and testcard.

For idents and promos see CER2 HD/Others, and for voiceover-free kaleidoscope promos for cartoons see CER2 HD/Cartoon kaleidoscope promos.